SEO & SEM Specialist

Job Responsibilities 

• Develop optimization strategies that increase the company's search engine results rankings.
• Research SEO keywords to use throughout the company's website and marketing materials.
• Develop paid media strategy.
• Build and optimize paid search and paid social accounts.
• Monitor and analyze trends. 
• Actively test and analyze keywords, ad copy, landing pages across various paid media platforms to drive results in line with company goals.
• Collaborate with others within the marketing department to manage SEO and paid media strategy.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor daily performance metrics to understand SEO and paid media strategy performance.
• Update content and website links for maximum optimization and search engine rankings.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
• Generate new paid search / social campaigns, ad groups, and accounts and aid in the creation of new paid search and social media marketing initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.
• Communication to team and management on project development, timelines, and results.

Qualifications

• Two to three years of experience in successfully developing and executing SEO and paid media campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• 1 – 2 years experience in paid acquisition platforms.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
• AdWords / Bing certification a plus.
• Experience working with popular social media ad platforms (Facebook, Twitter, and LinkedIn).
• BS/BA degree preferred.