What are the responsibilities and job description for the Manager, Publicity position at Starz?
Department: Marketing & Publicity
Location:
Santa Monica, CA, US, 90404
Summary of Position
The Manager, Publicity is responsible for implementing program publicity campaigns for STARZ original series, both scripted and documentary programming. This role requires a strategic thinker with creative, out-of-the-box ideas, strong public relations skills and solid press relationships. The Manager must be a self-starter and work effectively across various departments such as marketing, programming and social media; have strong written, verbal and organizational skills; take a solutions-oriented approach; exercise good judgment; adapt quickly under pressure; and excel at talent relations.
Responsibilities
- Identify and successfully pitch programming to media, including long leads, dailies, weeklies and online publications; as well as secure electronic bookings; respond to media requests timely for information and interviews
- Develop and maintain close working relationships with members of the press (broadcast, radio, print, online, blogs, trades, etc.)
- Coordinate media opportunities and assist in the media training of talent for interviews, speaking opportunities and panels
- Write press releases, bios, media alerts, episode descriptions and talking points, while also pulling creative assets such as photography and clips for the best press material product
- Support VP and Directors of Publicity at events, including red carpets, screenings, premieres, TCA, Comic Con, etc.
- Assist with budget management for all initiatives including talent travel expenses, glam, press kit development, etc.
- Create PR campaign launch and wrap reports and decks for STARZ Original Series reflecting all press coverage
- Liaise with production, affiliates, marketing, and digital/social teams, maintaining the flow of information across the various teams. Must possess the willingness to collaborate across groups
- Work with show leads to identify Festivals (Sundance, TIFF, SXSW, Tribeca etc.) and other panel opportunities as it pertains to assigned series
- Work with Unit Publicist to ensure all PR and marketing materials are seamlessly produced across production and talent
- Manage relationships with outside public relations agencies and consultants
- Serve as the liaison between talent, producers and their representation on assigned series
- Manage the daily press clips process, prioritizing by importance
- Assist coordinators as needed on talent travel, glam and car bookings
- Create, maintain, and update media lists
- Assist with awards submissions and FYC campaigns for assigned series
- Travel to and represent STARZ at various events
Qualifications & Skills
- 5 years of entertainment experience in public relations, preferably at a television network or streamer
- Bachelor’s degree in communications, journalism, marketing or related field
- Understanding of the media as well as the ability to build and maintain connections with key journalists
- Demonstrated ability to work under pressure, to meet tight deadlines and effectively prioritize
- Must be able to handle multiple projects and responsibilities simultaneously
- Strong written, verbal and interpersonal skills are essential, as is an ability to speak and think clearly and creatively and generate new ideas on a regular basis
- Strong time management, organizational skills and attention to detail is a must
- Demonstrated ability to work well on a team
- Brings to the role a passion for entertainment, television, pop culture and journalism.
- Able to adapt quickly to new and challenging situations
- Ability to thrive in a fast paced work environment
About the Company
STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE , to provide subscribers access to bold, curated storytelling. LIONSGATE , coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.
Business Unit Overview
STARZ
With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company’s international premium subscription service, LIONSGATE , offers subscribers access to bold, curated storytelling around the world. LIONGATE has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with U.S. audiences, continues to roll out internationally.
With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company’s international premium subscription service, LIONSGATE , offers subscribers access to bold, curated storytelling around the world. LIONGATE has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
Compensation
$75,810 - $93,083
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Salary : $75,810 - $93,083
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