Marketing Manager

HISTORY COLORADO has a strong commitment to diversity, inclusion and cultural competency, because of that, we are continuously seeking to recruit individuals who will enhance this diversity and ultimately the effectiveness of our organization.

We believe that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. History Colorado and the State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status or any other protected status in accordance with applicable law. 

The History Colorado Center is conveniently located in downtown Denver. In addition to a great location, we offer fantastic benefits including:

• Strong, secure, yet flexible retirement benefits including a PERA Defined Benefit Plan or PERA Defined Contribution Plan plus 401K and 457 plans
• Medical and dental health plans
• Employer supplemented Health Savings Account
• Paid life insurance
• Short- and long-term disability coverage
• 10 paid holidays per year plus 12 hours of vacation and 6.66 hours of sick leave a month
• Public Service Loan Forgiveness – A borrower may qualify for forgiveness by making 120 on-time payments while employed full-time in public service, if they have certain kinds of federal loans in a qualifying repayment plan
• BenefitHub state employee discount program
• Employee Wellness Programs 
• Free ECO pass
• Excellent work-life programs, such as flexible schedules and more.

Overarching Responsibilities:

Developing strategies and tactics to boost the company’s reputation and drive engagement through ticket sales, attendance and participation with History Colorado programs

As the Marketing Manager, will be responsible for the successful development and execution of marketing campaigns for a broad array of projects that span the entire History Colorado portfolio including programs related to: museums, historic sites, community events, speaker series, community initiatives, education, philanthropy, state historical fund, state archaeological office and special projects. Working with the Director of Marketing & Communications and internal teams the Marketing Manager will be accountable for project management for your portfolio including managing budgets, creating marketing plans and coordinating the execution of those plans to achieve key results. The position will be responsible for developing, managing, executing and analyzing programmatic marketing campaigns for assigned projects in both individual and team settings. This role requires management of direct reports.   Additionally, this role requires leadership and close collaboration with internal channel experts across multiple departments within History Colorado in order to implement marketing tactics, analyze performance, and identify actions needed to meet objectives. As the Marketing Manager, you will gain a deep understanding of History Colorado's organizational objectives and overarching brand attributes. This position will also work closely with internal partners to develop and implement marketing initiatives that meet individual departmental goals. The perfect candidate should be able to bring an entrepreneurial spirit, critical thinking skills, customer service mindset and a synergistic perspective. In addition, a working knowledge of various marketing channels and tools used to create effective campaigns such as marketing research, creative development and copywriting, digital media, SEO, email marketing, web site development and social media with a focus on ROI for engagement with programs is desired.

Responsibilities

• Develop deep understanding of History Colorado programs and their varied goals and core audiences
• Communicate strategy and direction for projects to internal and external partners
• Develop strategies and tactics to promote History Colorado programs and increase participation and/or engagement with them
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Project manage marketing campaign execution with internal and external vendors 
• Implement marketing plans independently and within teams depending on the project.  Tasks may include and not limited to: copywriting, copy editing, creative development, minimal graphic design, vendor management, etc.
• Set and update campaign performance expectations for internal teams
• Monitor KPIs to ensure planned performance expectations are met
• Review creative and project status plans and escalate issues as necessary
• Build strategic relationships and partner with key industry players, agencies and vendors
• In conjunction with Director of Marketing & Communications prepare and monitor the marketing budget on a quarterly and annual basis allocating and managing funds wisely
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust campaigns accordingly
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Managed direct reports as well as work with volunteers and interns
• Other varied duties as assigned

• Bachelor’s degree in Marketing, Advertising, Business, or related field of study or equivalent work experience
• 5 years demonstrated experience
• Bilingual is a plus, but not required
• Successful account management showing retention, growth and profitability
• Excellent written and oral communication skills and the ability to communicate at all levels of the organization
• Proven ability to interpret data from multiple sources and translate into successful campaigns
• Strong presentation skills to internal and external clients at all levels
• Media and integrated marketing savvy
• Experience managing budgets and expenses
• Demonstrated critical thinking skills, decision-making, and problem-solving skills
• Able to develop and manage performance metrics
• Proactive
• Strong attention to detail
• Customer service skills
• Team player
• Respected leader
• Agency type experience preferred
• Technical skills: Proficient with Google Suite, Canva and Adobe Creative Suite (PhotoShop and Illustrator)

• Cover letter, not to exceed one typewritten page, double-spaced describing why you are the ideal candidate for this position. 
• Resume
• Three (3) reference contacts 

A pre-employment criminal background check will be conducted as part of the selection process. Felony convictions or conviction of crimes of moral turpitude or convictions of misdemeanors related to job duties may disqualify you from being considered for this position. Should your background check reveal any charges or convictions, it is your responsibility to provide the Human Resources Unit with an official disposition of any charges.

ADAAA Accommodations: Any person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided a reasonable accommodation upon request to enable the person to complete the application. To request an accommodation, please contact Dany McCoy (303) 866-2136 or email Dany.Mccoy@state.co.us.

Salary : $4,333 - $5,667