Organic Marketing Manager

Stax is looking for an outstanding Organic Growth Marketing Manager to join our Demand Generation team, focused on SEO and CRO. In this role, you'll help define our organic growth strategy, building out and executing on roadmaps to scale our organic search traffic and drive awareness and conversions across our brands. The ideal candidate will understand B2B business requirements and be constantly iterating and exploring new ways to drive organic growth.

This role is highly collaborative. You will work across marketing, product, technical, creative, and analytics partners to translate business needs into innovative strategies and campaigns that perform. We're looking for someone who values getting the right things done while creating joy along the way.

Key Responsibilities & Objectives

• Help define the organic growth vision, strategy, and reporting cadence for our website
• Own our SEO roadmap & keyword sets and execute strategies and tactics that drive high-intent organic visitors
• Partner with cross-functional teams to evolve staxpayments.com into a discovery platform for prospects to buy while also making it an educational and persuasive place for businesses to learn more about the benefits of payments.
• Improve our overall site health and performance in collaboration with our web manager
• Work closely with Analytics to monitor traffic and performance and identify actionable insights to grow our organic presence and improve user experience and conversion
• Execute A/B and multivariate optimization tests to drive improvement to website experience & performance
• Interpret data, identify key findings, make recommendations and share learnings based on testing results to positively impact key metrics (Conversion Rate, CTR, scroll time, etc.)
• Be the internal SEO evangelist, working across the company to ensure that SEO is operationalized across the whole business

Requirements

• 7 years of experience driving strategy and execution of impactful organic search initiatives
• Strong track record of leading successful projects across in-house or agency roles working on a site with a high proportion of traffic coming from organic search
• Deep expertise across the three pillars of SEO (on-page, off-page, technical) and experience across B2B audiences
• Proactive, organized, curious, entrepreneurial problem solver with a "can-do" attitude and a testing-and-learning mentality
• Strong cross-functional collaboration and communications skills, with the ability to contextualize SEO strategy within broader business goals
• Experience with SEO, web analytics, and optimization tools, such as Google Search Console, Google Analytics, Google Optimize, SEMRush, DeepCrawl, Optimizely, Looker, and Hotjar.
• Ability to be both strategic and have strong attention-to-detail
• Strong organization, project management, and time management skills, with the ability to react to shifting priorities
• Experience with conversion rate optimization, including running a/b tests

Benefits

• Health Insurance (medical, dental, vision)
• Competitive Base Salary
• 4% 401K Match
• Conference & Continuing Education Coverage
• Team Building Events/Opportunities
• Downtown Parking
• Performance & Incentive Bonuses
• Unlimited PTO
• Free snacks!

Stax is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.