What are the responsibilities and job description for the Associate Digital Strategist position at Stefanini IT Solution?
Stefanini is looking for a Associate Digital Strategist in Boston, MA
Job Responsibilities:
This position is responsible for developing and managing compelling, high-quality content for the Federal Reserve Bank of Boston's digital communications channels to enhance the Bank's reputation and promote a better public understanding of the organization. This position will work with Corporate Communications staff and other key stakeholders throughout to develop, refine, and optimize adaptive content for delivery through the client's digital communications channels including web sites, social media, e-mail communications platform, event management and other digital channels.
Post and optimize content in various content management system(s) for delivery on digital channels.- Work in partnership with key stakeholders to facilitate innovative solutions serving business and communications strategies.
- Support digital content optimization and measurement for Bank leadership and staff that helps increase the public's understanding of the client.
- Follow a schedule of digital content delivery; ensuring processes are followed and posting is timely
- Lead email marketing campaigns and help create email content plan
- Proactively seek opportunities to add to or improve content and experience of the client's digital channels.
- Follow best practices and emerging trends in digital, content, and social media marketing.
- Assist with the management and building of MS SharePoint sites and MS Teams channels Perform other duties as assigned.
This position is not required to directly supervise others.
Required Skills:
- Knowledge or experience normally acquired through, or equivalent to, the completion of a bachelor's degree in digital strategy, content marketing or similar discipline and a minimum of 2-3 years of experience working with CMS.
- Working Knowledge of HTML/CSS
- Strong understanding of SEO, SEM, and email marketing
- Strong knowledge of and experience using content management systems, email marketing, event management systems: Sitecore, MS 365 (SharePoint, Teams etc.), Cvent, IContact, and Mailchimp
- Ability to track, analyze, report and present on data related to content; proven ability to adjust content development and dissemination based on these findings.
Experience with Google Analytics and Tableau
- Exemplary customer relationship skills.
- Excellent writing, presentation communication skills
- Ability to work independently and proactively, handle multiple requests/projects simultaneously, and work in a fast-paced environment.
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