Marketing Manager, Paid Search

The Paid Search Manager will lead a multi-channel media team with PPC/SEM execution, analysis and strategy. The position will report directly to the Senior Manager of Media Investments and collaborate with other teams across the marketing organization, such as Marketing Insights & Analytics, Marketing Operations, Digital Experiences, Brand & Product Portfolio Marketing, and CRM.

Responsibilities

• Responsible for preparing forecasts, allocating, and managing multi-million dollar budgets
• Manages relationships with SEM vendors and partners; leads weekly calls and assigns tasks
• Works closely with Sr. Manager to develop strategy and roadmap for channel; oversees implementation and execution of key initiatives
• Leads Paid Search Specialist, Associate Manager and/or Intern in day-to-day responsibilities and executional accuracy; schedules statuses and delegates tasks
• Presents quarterly updates on key initiatives and performance to stakeholders and executives
• Collaborates with Digital Experiences team on landing page optimization, direction, and testing that ladders up to paid search best practices
• Coordinates onboarding and training for new team members
• Stays up-to-date and informs relevant stakeholders of competitive and industry trends
• Accountable for oversight of paid search bid-management tool
• Manages campaign audits and optimizations to improve click-through and conversion rates, including keyword, ad copy, extension, bidding
• Directs the creation, maintenance, and automation of reports and analytics regarding SEM efforts
• Develops and supervises tests to determine best creative copy, landing experience, and bidding strategies to maximize click-through and conversion
• Guides campaign strategy and management, including new campaign builds, restructures, bid adjustments, budget changes, and ad copywriting ensuring industry and brand compliance
• Partners with Media Strategy to ensure alignment on key objectives, strategies, and timing
• Works with the IT team to improve lead tracking and reporting process

Educational or Experience Requirements

• Bachelor’s Degree required
• 3-4 years’ experience primarily focused on direct response/acquisition focused digital media buying and planning
• Certification or experience with search bid management platforms, particularly Kenshoo, is highly preferred
• Proficient user of Google Ads and Bing Ads UI & Editor tools required Advanced Excel user

Specifications & Miscellaneous

• Effective communicator; can easily translate complex information related to search for broader consumption and understanding
• Meticulous attention to detail
• Ability to work in a fast-paced, constantly evolving environment
• Strong proficiency in data and analytics
• Stellar critical-thinking and problem solving skills
• Proven execution skills, along with solid time management and planning abilities

• Ability to influence and manage work across multiple partners, internal and external

If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.