Digital Marketing Analyst

POSTED ON 8/13/2020 AVAILABLE BEFORE 11/4/2020
Strikepoint Media Hired Organization Address Laguna Beach, CA Full Time

Job Posting for Digital Marketing Analyst at Strikepoint Media


Strikepoint Media is seeking a technical marketing analyst and reporting role that will be a key component of the overall marketing and media planning initiatives of Strikepoint Media. This role will support Strikepoint’s marketing managers and media buyers, who are responsible for planning, buying, and optimizing digital ad campaigns across multiple channels. The technical marketing analyst and reporting role is critical to the success of the team, providing clear data, clean reporting, and uncovering insights that otherwise might be missed. To succeed, you’ll bring expertise in the technical setup and integrations needed to obtain the data from our campaigns, the daily analysis and breakdown of the data, and the creation of the client-facing dashboards and reports.


Primary responsibilities include, but are not limited to:

  • As an integral part of the digital media team, understand and contribute to our objectives, strategies, and tactics
  • Create and deliver reporting for all campaigns on a daily, weekly and monthly basis
  • Continually optimize the reporting process based on feedback received from the marketing managers and media buyers.
  • Create processes for the monitoring of competitors in the paid search space to be utilized by campaign managers and media buyers.
  • Assist with creating and maintaining presentations for management
  • Ensure that campaign managers have the reporting resources they need to ensure that campaigns are successful and profitable
  • Set up processes for A/B testing and ensure that campaign managers and media buyers have the data they need to optimize campaigns accordingly
  • Ongoing analysis of Google Analytics for website traffic to multiple properties; this will include pulled reports, and the ability to draw conclusions based on the data that will aid in the optimization of said websites
  • Ability to communicate data through the creation of clear and intuitive dashboards

Knowledge & Experience

  • A sharp, analytical mind with a history of turning data into actionable insights to optimize digital ad campaigns.
  • 2-5 years of experience gathering data from media and marketing campaigns, setting up technical integrations to gather and track data, and setting up dashboards and reports based on the gathered data
  • Functional, working knowledge of digital advertising platforms
  • Strong working knowledge of digital advertising workflow, measurement, research, optimization, and testing methods 
  • Outstanding written and verbal communication skills including conducting executive-level presentations 
  • Excellent project management skills; strong attention to detail and cross-team collaboration 
  • Proficiency in Excel (Pivot Tables, VLookups, etc.) and data visualization tools such as Tableau, Domo, Supermetrics, or equivalent platform
  • SQL ability a plus
  • Bachelor's degree in statistics, analytics, marketing, or similar field. Equivalent experience will also be considered
  • Strong understanding of Google Analytics or similar web analytics system
  • Preferred experience that will bring you to the top of the list:
    • Experience pulling data from google ads, including PPC, GDN, and Youtube
    • Experience creating campaign reports from Facebook
    • Experience with Native platforms like Taboola, Outbrain, and LiveIntent
    • Experience with a multi-touch attribution model
    • Experience with HasOffers or equivalent platform
    • Ability to create custom APIs

About Strikepoint Media

Strikepoint was built to catapult businesses. From branding to conversions and everything in between, Strikepoint offers ROI-centric full-service solutions for scale-hungry businesses. Simply put, we will take your idea on a napkin to $100 Million in sales while making profit. We offer proven marketing solutions to help businesses reach their peak greatness based on our simple and effective method: Attract, Convert, Scale.

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