What are the responsibilities and job description for the CRO Specialist position at Sunlighten?
For over 20 years, Sunlighten has been the leader in infrared saunas, which help people feel better and achieve their health and wellness goals. Because the health and wellness industry is on pace to generate over 4 trillion dollars globally this year, Sunlighten continues to grow rapidly, expanding in new markets globally and with new product development. We are looking for a key position on the marketing team to ensure we maintain our leadership position and drive conversion online.
The Conversion Rate Optimization Specialist is data-driven and action-oriented with sharp business acumen, familiarity with B2C & B2B marketing, and deep experience in using data to inform strategy. This role will primarily be responsible for building a pipeline of high-impact, high-velocity web optimizations, page redesigns, and landing page experiments that will drive low-intent users down the funnel with testing and planning to drive more qualified leads. This role serves as a key stakeholder in building our marketing and sales consumer journey through all channels, working to optimize all communication and marketing channels, such as website, chat, SMS, email, social, and SEM/SEO.
Responsibilities:
- Audit and document current customer journey through marketing and sales pipeline, evaluating at all channels
- Manage the business experimentation process with stakeholders, test ideation, development, test setup, results and recommendations
- Oversee and implement the entire A/B/N test-ideate-build-analysis process as well as implementation and monitoring of winning test variations.
- Collaborate with stakeholders to develop a roadmap of cross-channel experiments rooted in user research and analysis.
- Optimize landing pages, Ecommerce pages, forms, and overall messaging through all marketing channels working with key stakeholders.
- Provide and implement strategic UX, content and design targeted to increase the number of form completions without decreasing the quality of the leads and leveraging our headless CRM
