Manager of Demand Generation

This role is located in the Boston Area. No remote work available at this time.

This is an exciting opportunity to join a rapidly growing startup which is changing the landscape for relational database management systems through database acceleration technology.

Your Opportunity

We are looking to add an experienced Manager of Demand Generation to join our team to create awareness of our brand and draw potential new customers to our product. In executing an effective demand generation strategy, you’ll drive growth for the organization, make data-driven decisions, align marketing and sales teams and be a trusted advisor, track marketing's contribution to revenue and, grow a team to help you achieve Swarm64 marketing objectives.

Your Responsibilities

• Develop and execute pipeline generation campaigns
• Set demand-generation targets with Executive team and Sales
• Collaborate with the Sales team & product marketing to develop integrated campaigns & follow up that drive leads and pipeline
• Lead a variety of acquisition channels including digital, email, nurture, webinars, live events, content syndication, social, etc.
• Evolve our sales & marketing tech stack
• Collaborate with sales & marketing to developing messaging and content across the buyer’s journey
• Maintain best-in-class funnel performance and ROI metrics
• Analyze campaign results in detail and make data-based adjustments
• Imagine and implement creative digital programs & events
• Build and manage a team of contractors & FTEs as needed to help keep funnel growing

Qualifications:

• 5+ years experience building and growing demand generation in a B2B technology company
• Early stage company experience and familiarity with data/software developer personas is a plus
• Understanding of funnel metrics to measure, report on, and continuously improve funnel KPIs
• Expert in planning, executing, and reporting on digital campaigns, email nurturing, webinars, content syndication, conferences & events, and other programs to drive qualified conversions
• Skilled at relationship building, communications, and project management to facilitate alignment across marketing and sales
• Experience with defining and executing ABM programs for target accounts
• Willing and able to travel within the US & Europe for events, etc.