AVP, Marketing Cloud Developer

Job Description:

Role Summary/Purpose:

The AVP, Marketing Cloud Developer L10 position will function as a Marketing Cloud Solutions Architect reporting to the Marketing Cloud Platform Leader. The position will be responsible for working closely with Business Analysts to deliver on strategic business initiatives. This position will also be responsible for maintaining the Marketing Cloud platform as well as growing adoption within the businesses they support.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform

• Develop and maintain Marketing Cloud Personalization beacons, site maps, and campaigns

• Customization of Salesforce Marketing Cloud solutions with REST API, AmpScript, and SQL development, including email and Cloudpage template development

• Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs

• Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud

• Implement multi-channel strategies including web pages, cloud pages, email and/or SMS

• Work closely with Marketing Cloud Business Analysts to understand requirements and design cohesive solutions to meet business needs

• Create and maintain documentation related to release initiatives

• Develop and implement responsive, dynamic, and personalized email templates and landing pages

• Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms

• Work with Salesforce Admins to facilitate changes in the Salesforce platform to assist with marketing strategies.

• Organize, document and lead release management efforts across the platforms.

• Work with Campaign Ops teams to consume and process audience lists and update AMPScript in emails as needed

• Implement solutions to ensure and monitor data quality within Salesforce.

• Execute Marketing Cloud Admin functions, such as user access, send class/profile maintenance, other admin configuration as needed

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree.  In lieu of a degree HS Diploma/GED and 6 years of progressive business experience
• 2 years of Marketing Cloud experience to include:
  • Understanding of Integration scenarios and design: Data Architecture
  • Hands-on development experience with AMPscript and SQL
  • Salesforce Marketing Cloud Developer Certification highly desired
• Strong documentation and training skills
• Proficiency with Microsoft Office Products
• Experience in a business analysis capacity
• Experience with both Sales Cloud and Marketing Cloud

Desired Skills/Qualifications:

• Development experience with HTML, CSS and JavaScript
• Salesforce Marketing Cloud Admin Certification
• Understanding of Agile project management
• Strong understanding of financial card services business processes
• Excellent Presentation, Written and Oral Communication Skills
• Experience leading salesforce integration projects
• Experience leading optimization projects and standard release management

Grade/Level: 10

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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