Sr Digital Business Manager

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

This Senior-level IC will be responsible for delivering key outcomes through web/app experiences. While they will not manage a team, they will be responsible for leading in a matrixed cross-functional environment and peer mentorship of other more junior members of the team. The right candidate will possess superior communication skills and a high level of executive presence as a primary responsibility will be partnering with Marketing, Lines of Business, and Creative teams ensuring enterprise campaigns are delivered in the digital channel in the optimal way and agreed quarterly targets are delivered. The right candidate has a bias to action and is outcomes-driven with accountability for KPIs across the prospect and base customer lifecycle, spanning activation, conversion, onboarding, engagement, retention, cross-sell, win-back, and saves. This data-driven position is comfortable leveraging data to define and influence innovative experiences that increase customer satisfaction, drive online and omni-channel sales, and reduce costs.

The right candidate embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration with lines of business, integrated marketing, creative studios, customer care, UX, business insights, etc. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform strategy and prioritize work based on business impact. They will influence and support new features and functionality launches to increase activations and support the overall customer experience.

Planning & Communication

• Own and drive web strategy to deliver business outcomes across the prospect and base customer lifecycle, spanning activation, onboarding, engagement, retention, cross-sell, win-back, and saves.
• Define web strategy, measurement plan, user flows, and creative learning agendas to support business goals and enterprise initiatives as well as analyzing relevant data and insights to optimize campaign and site performance.
• Leverage valuable trends through data analysis, mapping the customer journey, defining customer segmentation, ideating marketing plans to deliver success against these customer segments and phases, building a testing roadmap, and working with key stakeholders to execute this roadmap.
• Identify experience gaps to understand customer satisfaction, motivation, etc. to develop deep insights into customer needs and behaviors to help inform traffic strategies and product roadmap.
  
  
  

Channel Management & Growth

• Define and execute tactics, test plans, and optimization across web for Prospect and Customer flows that deliver against acquisition and engagement KPIs to further business outcomes.
• Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences.
• Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying learnings to optimize results.
• Identify opportunities for efficiency and automation and work cross-functionally on implementation.
• Communicate marketing objectives, strategy, and milestones to senior leaders and key stakeholders.
  
  
  

Analysis, Optimization & Scale

• Act as business investor and customer advocate to champion optimal digital experiences.
• Use consumer and market data and insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital.
• Lead transformation through continual optimization and building efficient and scalable processes.
• Codify learnings and share best practices across teams.
• Ability to distill complex and multi-faceted strategies and articulate narratives into slide format.
• Sourcing and manipulation of complex data sets, including leveraging pivot tables and V-lookups.
• Managing content portfolios and how to govern allocation and optimize for business goals.
• High comfort level with current marketing measurement practices and attribution methods; Proven ability to transform customer behavior data and insights into actionable tactics and trends.
• Proven ability to identify and drive A/B test methodology and implementation.
• Leveraging quant and/or qual research methods to attain customer insights and inform strategy.
• Ability to navigate a cross-functional environment with superior verbal and written communication skills.
• Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau.
• Experience developing customer segments and tailored content to increase engagement and drive business outcomes.
• Proven ability to achieve or exceed business goals.
• Proven ability to meet deadlines in fast-paced environment.
• Proven ability to prioritize and communicate commitments and timelines effectively.
  
  
  

Base Pay Range: $100,000 - $180,400

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!

As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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