Marketing Coordinator

TAG
La Jolla, CA Full Time
POSTED ON 10/21/2020 CLOSED ON 11/25/2020

What are the responsibilities and job description for the Marketing Coordinator position at TAG?

**No Outside Agencies, Please**

Marketing Coordinator

TAG’s Mission for our Customers:  “Delivering transformational and innovative accounting products and services, so you can pursue your passion.”

IF THESE SKILLS RESONATE WITH YOU …
  • You love digital marketing.  You love the challenge of it, the ever-changing world, how PPC and SEO can work together, and how to execute a plan and make mid-course corrections as you go.
  • You are detail-oriented and organized.
  • You can work with multiple divisions.  All of our services and clients have a central theme of why the use us, but each division is different.  You are comfortable juggling the different demands and enjoy the diversity.
  • You are self-disciplined, self-motivated, and self-driven. 
  • You are eager to work hard, put the time in, and grow your career here at TAG.
… Then please read on.

As our Marketing Coordinator, your duties will be broken down into the following areas; content marketing, digital (SEO/PPC) marketing, marketing budget, prospect/sales tracking, and some administrative/reporting.  A big project in the next six months will be the rebranding of TAG which you will be an integral part of.

Keep Reading IF:

QUALITY, DETAILS AND FOLLOW THROUGH MATTER TO YOU. You have a proven track record for producing quality reports and documents. You stay focused and no details fall through the cracks on your watch.

YOU ARE A SUPER COMMUNICATOR. You are able to interact well with all levels of an organization. Over the phone or by email, you can convey just about anything to anyone and help him or her feel heard & understood, every time.

ESSENTIAL JOB FUNCTIONS MAY INCLUDE:
  • Work with management team to develop strategic marketing initiatives and activities.
  • Implement marketing plans that include email, website, PPC, etc.
  • Create branded advertising campaigns, and support the division leaders by coordinating and collating content.
  • Manage and update content of our WordPress Website.
  • Create content such as blogs, videos, and trainings, etc.
  • Setup tracking systems for marketing campaigns and online activities.
  • Conduct market research to identify marketing opportunities and negotiate media coverage.
  • Assist with internal marketing communication as necessary.
  • Create, maintain and strengthen the organization’s overall brand through all media avenues.
  • Manage print contractors and other promotional vendors.
  • Maintain strict confidentiality of sensitive information.
Marketing Coordinator Requirements:
  • Bachelor’s degree in Marketing/Communications or related (essential).
  • Two years of experience in content management, creative writing, advertising concepts and media negotiations.  Additional experience in digital marketing is preferred, though not required.
  • Critical thinker with strong problem-solving and research proficiencies.
  • Ability to comprehend and interpret competitor strategies and buyer behavior.
  • Working knowledge of Customer Relationship Management (CRM) Systems.
  • Experience and/or transferrable skills to work in WordPress, Google Analytics, Google Ads, MS Office, etc.
  • Ability to gather large amounts of data and convert it into meaningful analysis.
  • Solid organizational skills and detail oriented.
  • Ability to manage and prioritize multiple marketing projects with measurable outcomes (E.G. mailing list growth, marketing and sales funnel management, etc.).
  • Creative mind with superb written and verbal communication skills.
 
Working at TAG:
Team TAG consists of passionate people, committed to going “Beyond the Numbers” for their clients. We celebrate a culture of work/life balance, collaboration, shared goals, personal development and fun!

We offer a comprehensive benefits package that includes:
•Competitive base salary
•Health, dental and vision coverage
•401(k)
•Mileage reimbursement for off-site work
 
In addition to the stated benefits package, TAG offers opportunity for growth with experienced mentoring, continuing education, personal development and camaraderie.

We understand that our most important part of our success depends on employees!
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