Content Writer

Content Writer

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs.?By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.?TechTarget’s subsidiaries and divisions include:

• BrightTALK®, a B2B webinar and virtual event marketing platform for content marketing and demand generation

• Enterprise Strategy Group™, an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community

• Xtelligent Healthcare Media™, the largest B2B healthcare integrated marketing services, media and data network

TechTarget's Content Innovation editorial group is a welcoming, hard-working team that produces educational content for a mixed readership of IT professionals, business professionals and the general public. We seek a Content Writer to develop new content on emerging technologies and trending topics.

The Content Writer will be responsible for creating high-value content that is engaging to readers and highly discoverable by search engines. Candidates must have familiarity with search engine optimization (SEO) and be able to integrate SEO research and tools into their content development process while staying true to editorial goals and ethics.

The writer will collaborate on content generation, accepting assignments from the editorial team and suggesting ideas within our coverage space that will help broaden and increase readership. The writer will complete a minimum of three assignments per week. These pieces will include original features, new definitions, video scripts and updates to existing stories. They will focus on technical accuracy as well as simplicity of tone and readability. Topics will span information technology disciplines, software platforms and applications used by business professionals, and general-interest technology trends.

The ideal candidate will be a self-motivated, deadline-oriented multi-tasker. This person will have at least two years of experience writing editorial or marketing materials with frequent deadlines and deliverables. Attention to detail, strong organizational skills, and flexibility are essential to success in this role.

Essential Job Functions

• Write new educational content (definitions, explainers, video scripts and feature stories) for an IT and business professional audience.
• Update existing content.
• Produce clear, easy-to-read copy.
• Perform SEO and competitor research.
• Use SEO guidance and best practices in content while emphasizing editorial integrity.
• Research and learn about coverage areas through a variety of sources.
• Closely follow the news to uncover and write about trends.
• Participate in team planning and idea generation.

Knowledge, Skills and Abilities Required

• At least two years producing editorial or marketing content.
• A demonstrated understanding of writing, journalism ethics and story structure.
• Familiarity with SEO concepts and willingness to use tools and research to inform content creation.
• Ability to work on deadline.
• Broad knowledge of business technology.
• Bachelor’s degree in journalism, communications, marketing or related field.
• Ability to work independently in a fast-paced environment.

TechTarget (https://www.techtarget.com/ ) offers generous benefits including Health, Dental, Vision and 401k plans. We also offer a flexible Open Leave Policy and 18 paid holidays. In addition, we have active programs to assist in assimilating new hires and to encourage and support growth.

TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.

For the headquarters location in Newton, Massachusetts: Riverside Center is an ADA compliant office building accessible by public transportation and has onsite lactation rooms and a fitness facility. We enjoy bagel Wednesdays, free snacks and beverages and a subsidized lunch program. Join us!

Nondiscrimination Policy

TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.