Marketing Copywriter

Disclaimer:

This is not a remote opportunity. This position works in the office Monday through Friday from 8:30 am – 5:00 pm EST. No relocation assistance is offered at this time. Bug Bite Thing is targeting a start date for Mid November 2021.

ORGANIZATIONAL MISSION & HISTORY:

Bug Bite Thing is a rapidly growing entrepreneurial company seeking intelligent, energetic, and forward-thinking individuals to join its outstanding team. Bug Bite Thing originally started in the garage of the founder’s home and has since been featured on Shark Tank, The View, Good Morning America, People.com, and many other large media outlets. Bug Bite Thing’s mission is to educate the world on a more effective, chemical-free way to alleviate the effects of bug bites and stings. As Bug Bite Thing continues its global reach, more talented individuals are sought to support the growth of this organization.

Summary/objective:

The Copywriter candidate is responsible for developing and maintaining a clear voice/tone and delivering a captivating brand message that speaks directly to the reader, viewer, or user. A successful Copywriter is a leader that is open to the influence, inspiration, and expertise of the people around them, leveraging the widest array of talents, strengths, and weaknesses.

Essential functions:

• Ability to own a project/campaign(s) through the entire content process – from brainstorming and ideating, to collaborating with designers and implementation
• Lead overall brand voice and content across 360-Marketing channels; especially online and digital ecosystem; including but not limited to company’s website, landing pages, display ads, email communications, paid & organic social media, in-store displays, and other marketing materials and initiatives
• Maintain and enhance our brand story in both our Shopify & Amazon stores ensuring brand consistency across all consumer touchpoints
• Own email channel copy content and campaign deployments I.E. Subject Lines, Pre-Header Text, Headlines, Call to Action, etc.
• Craft content for our websites, press releases, blogs, newsletters, ads, and other marketing materials.
• Edit and proofread copy as needed.
• Review and update web page content or links in a timely manner using appropriate tools.
• Keep up with market trends, consumer needs, and the competitive landscape to collaborate with peers developing strategic campaigns/messaging to maximize campaign performance; top/middle/bottom of the funnel across the entire consumer journey
• Align with supervisor and international partners to ensure all marketing verbiage is accurate in-market and meets brief/project(s) requirements
• Work closely with creative, marketing, sales, and customer service divisions to make content decisions that are on-target hitting marketing plans and campaign briefs; determine how best to amplify our brand message and proposition for the desired target audience
• Establish a unified brand voice for the company, helming a content/copy audits to elevate our brand perception globally
• Support creative team by developing compelling ideas and solutions that can work across all marketing outlets, especially online/website experience, Facebook, Instagram, and LinkedIn

Skills and qualifications:

• 7 years as a professional Copywriter and/or Content Creator (focus on copy)
• 4 years of experience in social platforms; ideally in an in-house team or agency setting
• Ability to create multi-channel campaigns and digital portfolio (or copy samples) demonstrating strong concept work
• Expert knowledge in grammar, literature, love for words, and all things digital
• Proficiency with Microsoft Office and Google Docs; basic Adobe programs a plus
• Deep understanding of the power of words, messaging, brand strategy, typography, and communication at its core
• Highly skilled team player with experience writing various types of copy; from short, punchy, clever, marketing-speak, to long, storytelling, authentic/personal content
• Strong creative vision with the ability to adapt in a fast-paced environment, changing priorities, feedback, and tight deadlines
• A self-starter who thrives on taking ownership of writing assignments big and small
• Team player with an entrepreneurial spirit and roll up your sleeve’s mentality
• A track record of attracting, retaining, and growing an audience using compelling content in brand campaigns, direct response advertising, email, and social media

Education and experience:

· Bachelor’s Degree in Public Relations, Journalism, Marketing or English Literature/Language

· 7 years as a professional Copywriter and/or Content Creator (focus on COPY) with 4 years of experience in social platforms; ideally in an in-house team or agency setting

· Solid knowledge in online/digital ecosystems, social platforms, 360-marketing campaigns best practices, and current trends applications

Bug Bite Thing is an equal opportunity employer and considers applicants for all positions without regard to individual's race, color, religion, sex (including pregnancy and gender identity), sexual orientation, national origin, age, disability, family medical history (including genetic information), status as a parent, marital status, or political affiliation.

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Marketing: 7 years (Required)
• Copywriting: 7 years (Required)
• Content creation: 7 years (Required)
• social platforms in an n-house team or agency setting: 4 years (Required)

Language:

• English (Required)

Work Location: One location