Social Media Content Creator | University of Michigan

This position will be the lead creator for content creation on Tik Tok for the brand COLDEST.com

Requirements:

• A student attending University of Michigan

• Love creating videos* on social media. Fun personality, vibrant, passionate, and an effective communicator.

• Deep understanding of social media, SEO, hashtags, or ability to learn.

• Ideal candidate has experience in creating viral content on Tik Tok, Youtube Shorts, and Instagram Reels.

• Ideal candidate is a model.

• Enjoys being in front of a camera, in a social media studio creating content.

• Understands how to edit, and/or ability to learn how to use phone editing software (capcut)

Tasks:

• Create content that builds stories around the brand.

• Create content talking about products.

• Learn / Understand how to create compelling short-form content that can go viral on tik tok (building a hook, introducing the problem, solution, and call to action)

• Discuss new launches of products on camera.

• Ability to create, edit, post (all on a phone), multiple pieces of content a day.

• Develop a content strategy, and a content calendar for new posts.

• Work closely & take direction from the head of marketing on strategy and direction with weekly updates.

• Ability to test new strategies and pivot when necessary on types of content when they don’t work.

• Self-motivated and self-driven, able to create their own tasks, think creatively, and strategically, and think of new content on their own.

• Create, research, and test viral (copyright free) sounds.

• Discover trending sounds and apply to the brand.

• Create meme-style videos.

• Model for the brand, take lifestyle photoshoots with new products.

https://www.tiktok.com/@thecoldestwater

Job Type: Part-time

Pay: $14.00 per hour

Benefits:

• Employee discount
• Paid time off

Schedule:

• Self-determined schedule

Application Question(s):

• Link a video that you have created (Youtube,Tiktok, Instagram Reel) (Required)

Work Location: Hybrid remote in Ann Arbor, MI 48103