What are the responsibilities and job description for the Research Analyst, Data & Insight position at The Economist Newspaper Limited?
Introduction
The Economist is the leading source of analysis on international business and world affairs. We deliver world-class, thought provoking content through a range of formats, from web and app, to newspapers and magazines, conferences, film and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
With a growing global subscriber base and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications and the foundation of our digital consumer product portfolio.
Reporting to the Research Lead and part of the Data & Insights team, the Research Analyst will support the design and execution of user, customer and market research focused on delivering actionable insights and answering the core questions of the business in close partnership with our analytics and data science teams.
Accountabilities
How you will contribute:
- Support Research Leads in managing all aspects of primary research projects
- Draft surveys, manage data collection, fielding, and analysis for studies
- Manage and process all data generated from qualitative and quantitative fieldwork and help synthesize insights
- Review survey responses, run statistical analyses and create a reporting plan
- Create research reports complete with relevant analysis and actionable insights to meet business objectives
- Work with external vendors to manage survey/interview fielding
- Effectively communicate and interpret results to key stakeholders
- Work collaboratively with members of the Data & Insights team to join up audience behaviors from analytics and research findings, and more generally design insights work across research & analytics, as relevant.
- Support secondary data collection and synthesis including monitoring competitors
Experience, skills and professional attributes
The ideal skills for this role are:
- We’re looking for a team player to help The Economist increasingly leverage research-based insights and data.
- Bachelor's degree from a four-year college or university in Marketing, Research, Statistics or related fields required
- 2-5 years of full-time (post-college) relevant experience
- Advanced proficiency in Excel and PowerPoint or Google suite
- Working knowledge of statistical software (such as SPSS, Q, or R)
- Experience with research tools such as Qualtrics and/or Usertesting.com
- Demonstrated/proven attention to detail.
- Demonstrated project management and organizational skills
- Must be a self-starter who is accustomed to working very independently
- Experience in a global subscription or membership-based business and knowledge of standard industry secondary sources is a plus
- Experience conducting B2B research is a plus
- Experience with managing custom communities/panels is a plus
- Experience with product research is a plus