Category Analyst, Strategic C-Store

The Hershey Company
Dallas, TX Full Time
POSTED ON 1/4/2024 CLOSED ON 1/22/2024

What are the responsibilities and job description for the Category Analyst, Strategic C-Store position at The Hershey Company?

Category Analyst, Strategic C-Store
Posted Date: Jan 3, 2024
Requisition Number: 120864

Job Location: Dallas, TX or Remote Available by Major Airport

Summary:

As a Category Analyst, you will serve as an advisor to and an analyst to the sales team and an indispensable partner to our Retailers, driving development and implementation of category initiatives to meet and exceed financial objectives. The Category Analyst will be an expert in the pervasive application of insights to fuel category growth.

Key role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive category growth across the store. The Category Analyst will influence the development and implementation of category lead initiatives for the both seasonal and everyday business. Additionally, this role will support reporting functions for the team across the entire business.

Responsibilities of Category Analyst:
*Provide management with objective, comprehensive, consumer-based insights and actionable recommendations based upon that information for the CMG category

* Support to identify and solve for key business issues through regular and ad hoc business analysis, including category reviews and line reviews.

* Act as the indispensable consultative partner, driving projects to achieve financial objectives. Isolate potential growth opportunities for the category.

* Develop and participate in cross- functional projects/teams to activate growth driving executions. Leverage business analysis and insights to create solutions that drive growth. Effectively utilize the company's insights and proprietary tools to drive profitable sales results.

* Effectively penetrate horizontally and vertically to align key stakeholders on category lead initiatives.

Evolve category partnerships with the retailer to include planogram sessions & planning, business analysis, and trusted business advisership.

Qualifications
Education: Bachelor's Degree Required
Experience: This position requires previous CPG Sales experience (approximately 1-3 years), advanced analytical skills, basic understanding of consumer\shopper behavior and market research strategies, and the ability to learn about consumer sales industry trends and working knowledge of the category management process.

#LI-AM1

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Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth


The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

 

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