Director of Marketing

The Lead is a conference and media company designed to helps large established brands and DTC brands succeed. The Lead Summit is the flagship conference bringing together the entire direct-to-consumer ecosystem, while The Foremost 50 Forum and The Direct 60 Forum conferences celebrate the change-makers at forward thinking brands.

We are currently hiring a Director of Marketing to help bring our organization to the next level. Our team is made of self-motivated and confident problem solvers, initiative takers, team players and hustlers who deliver consistent results and support collective wins.

For this role, previous event marketing experience is a requirement and so too is a proven track record of success. This is an incredible opportunity for an individual ready to take a big step in their career and join a high momentum company with an incredible foundation and future.

The Director of Marketing will report to the CEO, manage a team of 2-3 and will operate as a ‘player/coach.’

Role & Responsibility

Marketing strategy:

-      Designing and ensuring the implementation of innovative and effective marketing strategies to support and reach our strategic and financial objectives

-      Clearly communicating the marketing strategy and vision to the wider team

-      Along with the CEO, setting specific marketing goals and KPIs to deliver business targets

-      Collaborating with other teams to optimize campaign success

-      Continually reviewing and analyzing changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary

Audience acquisition:

-      Setting a top-level strategy for growing our subscriber list & social media footprint

-      Hitting audience growth targets

-      Managing affiliate partnerships

-      Developing meaningful brand awareness

-      Managing digital ad spend

Audience sales:

-      Ensuring the Marketing Team hits all audience registrations targets

-      Drive registration revenue

Sponsor lead acquisition:

-      Working alongside the Sales Team to develop effective campaigns to drive high quality in-bound leads

-      Drive MQLs to sales

-      Support sponsorship sales function in reaching their objectives and key results

Design & brand:

-      Creating and maintaining a companywide brand and PR strategy

-      Working with The Lead’s PR Agency

-      Ensuring consistency and quality of branding, messaging and tone of voice across all marketing channels

-      Overseeing creative aspects of the brand

-      Overseeing for email and social media copy writing

-      Overseeing The Lead’s website presentation

Data reporting & analysis:

-      Providing the Senior Leadership Team with data-driven recommendations to improve our work

-      Tracking marketing metrics and trends, including conversion rates and web analytics, and making recommendations

-      Conducting ongoing analysis of marketing activity to maximize ROI and supporting the Marketing Manager in adjusting campaigns as necessary

-      Collaborating on the maintenance and developing our CRM

-      Drive data insights for improved decision making and performance

-      Implement effective segmentation strategy for hyper-targeting

Financial Management:

-      Assuming overall accountability for marketing budget planning and management

Leadership and people management:

-      Line management of the Marketing Manager

-      Bring continuity to all related departments: Content, Audience Development and Marketing

-      Working closely with the Audience Development leadership

-      Managing key timelines and campaigns

-      Providing support, coaching and training to the Marketing Manager and Creative Manager to ensure individual, team and company targets are met, and KPIs are attained

-      Fostering a positive, motivational and results-driven environment

-      Working with the Senior Leadership Team to identify new business and revenue opportunities

-      Own the marketing strategy message to other key stakeholders

Experience & Requirements

A self-starter with leadership qualities gained working and managing teams and/or strategy. You will be able to lead, inspire and deliver in a matrix environment. You’ll have:

-      Bachelor's degree or more advanced degree from a reputable university/institution

-      7 years of experience in a B2B or B2C marketing role. Specific experience in conferences and events is a must

-      Demonstrated cross-functional teamwork and project management experience;

-      Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy

-      Excellent written and verbal communication, along with strong interpersonal skills;

-      Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs

-      Ability to think strategically and execute methodically

-      Able to manage and meet deadlines in a non-rushed manor with foresight and planning

• -      Sales focused mindset, ability to perform under pressure and hit sales targets