Global Brand Director - MR PORTER

Role title: Brand Director, MR PORTER Team: MR PORTER Geography: London, UK Role summary: To oversee the creative strategy and creative output of the Art, Editorial, Creative Production and Fashion teams ensuring they produce world class content, campaigns and marketing collateral for all areas of the business. To ensure that the teams have the guidance, support, vision and expertise to produce industry-first engaging content and campaigns that lead to sales, traffic, conversion and recognition globally. To ensure that the editorial and creative teams produce the highest-quality assets for all aspects of the MR PORTER business. To act as a conduit between the creative and business needs of the business Role responsibilities: Be a solution-focused, brand guardian for the creative, editorial and marketing content of MR PORTER, maintaining brand coherence across all platforms. Ensure our marketing initiatives convey our visual and editorial tone of voice. Make sure the existing DNA of the brand is protected but with an eye on moving forward, keeping the brand fresh, intelligent and innovative. Work closely with the Marketing Director and Buying Director to align business priorities Focus on keeping the core values of MR PORTER whilst being passionate about the brand development, positioning and brand experience. Ensure that the editorial and social content adapts to new platforms, MR PORTER business objectives and brand alignment Ensure that the business requirements and goals are communicated to the creative dept and subsequently considered in creative execution, keeping a strong focus on commerciality and trade Oversee the development of the Content (Editorial and Social) strategy to make sure it is inline with annual business plans. Brand positioning considerations across all brand touchpoints – on and offline. Brand creative development for all new brand intiatives – categories, services, platforms etc. Relationship management with brand partners representing MR POTER’s brand point of view. Support and oversee potential project opportunities i.e. collaborations, events and other brand extensions with strong relationship with Buying Director. Work closely with the Marketing Director to ensure your departments are providing on-brand, business-friendly collateral across all platforms at correct standard, in required formats on time and at budget. Ensure the Art, Editorial, Fashion and Creative Production heads (your direct reports) work together in a communicative, collaborative, energized and positive environment. Provide support and guidance to direct reports offering clear direction on objectives as well as establishing a framework, which offers a consistent approach to their development. Ensure content KPI’s are being reviewed and met. Contribute to headcount management / resource planning and support managers with HR issues. Look for opportunities to make improvements and efficiencies within the team structure. Creative department budget planning. Essential and Desirable Skills and Experience: This role will require senior management and creative skills. A proven ability to manage large teams in a fast-moving, multi-layered business. You will need the required aesthetic skills to ensure that everything produced is on brand for a luxury fashion retailer with a wide and varied customer base. You will have the ability to collaborate with a wide-range of managers from all areas of a business. You will need knowledge and experience of producing assets for daily editorial content as well as wide-ranging global marketing campaigns. You will have a track record of managing teams, budgets and deadlines on a global scale. You will need to have a vast knowledge of creative asset requirements across multi-platforms: print, digital, video, social media and outdoor. You will have a combination of visual, financial and business skills. You will have a proven record in handling high-stress environments and creative personalities, with an innate ability to know when to say yes and to say no. You will need a passion for story-telling, photography and luxury fashion YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.