343926-Associate Creative Director (Design)

Associate Creative Director (Design) - Our mission is to improve people’s lives with the world’s best transportation. We start with our own community by creating an open, inclusive, and diverse organization. We brighten people’s day by rolling up in a Wienermobile. We get them to vaccine appointments and voting booths. We make it easy to get the heck out of Dodge by renting a car in just a few taps. If you’re looking to work on some cool stuff, you’re in the right spot. We’re looking for a few specifics, too. Like a people-first mentality and a high EQ, balanced with killer writing chops and razor-sharp content strategy skills.

As an Associate Creative Director focused on growth and product marketing, you’ll oversee the design for multiple lines of businesses spanning Rideshare; Bikes and Scooters; Business; Rentals; Express Drive; and Vehicle Services.

• You will partner with stakeholders to solve business problems for their channels and help teams find new ways to bring their strategies and stories to life.
• You should be a seasoned creative leader with a strong background in guiding, managing and refining the development of creative materials from conception to production.
• You have a knack for realizing a creative vision as a manager, creator and mentor on a variety of projects, ranging from large-scale integrated campaigns to channel-specific executions.
• You have a history of providing oversight to creative teams, establishing processes, and driving cross-functional projects.
• You communicate—and operate—with humor and empathy.

Reporting to the Creative Director – Growth, Performance, and Product Marketing, you’ll lead a growing team of designers to develop work that drives business impact and elevates creativity as a growth lever. Effortless collaboration and experience partnering closely with growth and product marketing teams is a must. In this role, you’ll work across rider and driver acquisition and engagement. You'll have the opportunity to influence our core user experiences, and break new ground in an environment that supports learning and innovation. Join us! We’re working and playing at an incredible moment of joy and optimism. Vaccine access is widely available. People are going out again, albeit carefully. And Lyft has a major role to play in helping people get back out there safely.

When applying, please provide a link to your portfolio.

Responsibilities:

• Lead, manage, and mentor in-house and external designers, in a high-volume, fast-paced environment.
• Oversee the development and execution of creative materials from conception to production. Includes everything from large-scale, integrated campaigns to channel-specific executions.
• Partner with marketing and growth stakeholders to break down complex narratives into simple, compelling designs.
• Ensure final creative concepts and deliverables align with the creative brief and adhere to brand guidelines.
• Work closely with creative operations and project managers to establish efficient processes for the creative teams while managing expectations and relationships with stakeholders.
• Manage and refine the work coming in from agencies, external teams, and contractors.
• Embrace our culture of excellence and inclusivity, one where creatives can flourish, and are proud of what they contribute.

Experience:

• 8 years of experience working in a senior art director/or ACD capacity at a top agency and/or in-house at a consumer brand, including oversight of content strategists, and copywriters.
• 4-6 years of experience directing the creative development of performance marketing assets for multi-channel campaigns, including in-product, social, email, display, web, direct mail, and events.
• Strong portfolio that includes integrated marketing campaigns, including CRM.
• Track record building successful partnerships across creative, marketing, and product teams.
• Proven history of “leveling up” creative teams by identifying opportunities to improve.
• You enjoy strategic vision and direction setting, but at heart, you’re a creative problem-solver and mentor.
• Keen attention to detail.