What are the responsibilities and job description for the Marketing & Admissions Director position at The Orchards?
The Orchards Health Center is a brand new, state of the art, open to the public, care community providing living options in Assisted Living, Memory Care, and 24-hour Skilled Nursing. We are a community woven together with the highest level of care, compassion, and all the comforts of home. Our team is committed to the health and wellness needs of seniors. Service to our residents and colleagues is a core value of The Orchards.
In addition, we are a certified Great Place to Work and ranked #3 in Aging Services by Forbes Magazine!
The Marketing and Admissions Director is accountable for initiating and maintaining ongoing professional relationships with area physicians, case management, discharge planners and community organizations. Coordinate admissions to Skilled Nursing, Assisted Living and Memory Care. Responsible for marketing the facility to prospective residents and/or their representatives. With minimal supervision, the director is responsible for providing education about the services offered at the community.
$68,000 - $80,000 base salary (DOE) plus bonus based on sales and occupancy goals
Principle Duties:
Marketing and Community Outreach
- Develop initial and annual strategic marketing plan to include SWOT analysis.
- Maintain competitive analysis of local skilled nursing, assisted living and memory care.
- Maintain Health Center website and work with vendor to optimize effectiveness.
- Design, develop and maintain supply of marketing and promotional materials for distribution.
- Maintain data on census (i.e. census mix by revenue source, details on referral, inquires)
Leadership & Communication
- Ensure compliance with Community Code of Conduct.
- Promote STAR Core Values
- Participate in Health Center Surveys (inspections) made by authorized government agencies as necessary and directed.
- Assist the Quality Assessment & Assurance Committee in developing and implementing appropriate plan of action to correct identified deficiencies.
- Learn, apply and stay current on PDPM system and capture required information to properly document and care for resident.
- Maintain professional standards in appearance and communication, internally and externally.
- Strong ability to remain calm, juggle priorities and be good support to residents, families and staff.
- Other duties as assigned by supervisor.
Admission Intake and IDT Coordination
- Coordinate all admissions by obtaining pertinent and complete information from medical providers such as physicians, hospital discharge planners, family members.
- Support clinical team with complete and timely admission information.
- Expert knowledge Medicare coverage, HMO contracts/authorization process and financial reimbursement for the Health Center.
- Agree not to disclose residents protected health information and promptly report suspected or known violations of such disclosure to the Health Center Administrator.
Event Planning
- Participate in Health Center and community events throughout the year.
- Coordinate and participate in Health Center events designed to market to the community.
Qualifications:
- Bachelors degree preferred, specializing in marketing is preferred.
- Minimum three years experience working in admissions and marketing in a skilled nursing and assisted living facility, preferably with supervisory experience.
- Must pass criminal background check.
- Knowledge of Medicare, HMO, and Title 22 regulations.
- Experience dealing with clients in customer service-based business.
- Computer knowledge and efficient skills, including Microsoft Word, Excel, and Pointclick Care.
Come join our dynamic team at a place where you can impact the lives of others!
https://visitorchards.com/careers/
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Salary : $68,000 - $80,000
