What are the responsibilities and job description for the Senior SEO Manager position at The RealReal?
The RealReal is looking for our first dedicated SEO manager to join the Acquisition Marketing team. Reporting to the Senior Director of Acquisition Marketing, you will be focused on scaling SEO. This role is a key position on the Acquisition Marketing team in driving results for our growing company. You will work closely with numerous stakeholder teams including product, engineering, merchandising, analytics and others on the acquisition team.
What You Get To Do Every Day
- Develop, socialize, and champion SEO strategy, backed by data and forecasts including keyword research and opportunity analysis.
- Have a strong grasp of SEO metrics and tools. You're able to identify which SEO KPIs matter most and how to be effective
- Strong understanding of scalable SEO growth levers including site structure, link-building, meta-data and on-page content optimization
- Define and execute a strategic roadmap in partnership with cross-functional partners in Product and Engineering
- Continuously identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, and data/traffic metrics.
- Keep up with SEO industry trends and methodologies.
- Lead CRO efforts that bring improvements in conversion rates for all marketing channels
- Have a clear point of view and ability to present convincingly to executives, partners, and vendors.
- Provide regular updates to team members & key partners on project status, timelines, and results.
What You Bring To The Role
- 8 years experience working in SEO with a demonstrable understanding of SEO best practices
- Proficient in Technical SEO, ability to identify opportunities pertaining to website crawlability, live text, page speed, core web vital and sitewide canonical tags
- Experience with content creation, managing or taking ownership of bringing content strategies to life that drives results for the company
- Excellent writer and communicator
- Strong background with keyword research
- Search analytics background and exceptional quantitative skills for analyzing data, proposing actionable recommendations and taking action
- Familiarity with Prismic CMS
- Familiar with SEO industry tools and resources including Google Analytics, Google Search Console, BrightEdge, Conductor, SEMRush, Ahrefs to glean valuable insights and findings from data.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements. GHR4336
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