Ames Marketing - Marketing Specialist - Content

SUMMARY: The Content Marketing Specialist position will work closely with strategic marketing teams to develop engaging and relevant text and visual content for social platforms.   ESSENTIAL DUTIES AND RESPONSIBILITIES: Research and suggest new content topics Write and edit long form, such as blog posts, press releases, etc. Post new content on our social media channels (including but not limited to Facebook, Instagram, YouTube, and TikTok) Develop creative and engaging captions for our social media posts Manage our database of external content collaborators/brand ambassadors Collect  and analyze performance data from ongoing marketing campaigns Help create effective and engaging graphics for our website and/or social media Create reports and presentations using campaign performance metrics Brainstorm ideas for the improvement of our content marketing efforts and strategies This position may travel within the local market.    SUPERVISORY RESPONSIBILITIES This position has no supervisory responsibilities.   EDUCATION AND/OR EXPERIENCE: Bachelor’s degree in Marketing, Business Administration, Communications (or relevant field) and/or 1-2 years relevant work experience Graphic Design experience using Adobe creative suite software   REQUIREMENTS: Must have minimum of 2 years of experience in Marketing or related positions.  Must have 3 years of experience or proficient knowledge of Adobe Creative Suite and Microsoft Office Suites.   COMPETENCIES: Experience executing online marketing strategies, including social media and content marketing.   LANGUAGE SKILLS: Advanced communication skills in verbal and written formats.  Ability to read and comprehend simple instructions, short correspondence, and memos.  Ability to write simple correspondence.    MATHMATICAL SKILLS:  Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.   REASONING: Ability to quickly adapt to change, problem solve and multitask. Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.  Ability to deal with problems involving a few concrete variables in standardized situations.   PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear.  The employee frequently is required to stand, walk, and reach with hands and arms.  The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch, or crawl.  The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally/rarely lift and/or move up to 50 pounds.    WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually moderate.   Ames Tools Corporation is an equal opportunity employer and believes that each team member makes a significant contribution to our success.  That contribution is not limited by the assigned responsibilities outlined in this job description.  Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the incumbent nor the organization to just the work identified.  It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.  This job description does not constitute a written or implied contract of employment.