Marketing Manager, LBJ Executive Education

Job Posting Title: Marketing Manager, LBJ Executive Education ---- Hiring Department: Lyndon B Johnson School of Public Affairs ---- Position Open To: All Applicants ---- Weekly Scheduled Hours: 40 ---- FLSA Status: Exempt ---- Earliest Start Date: Immediately ---- Position Duration: Expected to Continue ---- Location: UT MAIN CAMPUS ---- Job Details: General Notes The Marketing Manager for Executive Education at LBJ School will play a pivotal role in advancing our program's visibility and marketing growth. If you possess a robust background in marketing strategy and content management, we encourage you to apply and become a part of our Marketing, Communications, and Events department, representing our program within the school and among peers in higher education. About the Governor’s Center for Management Development at the LBJ School: The Governor’s Center for Management Development originated in 1988 under Governor Clements.  In 1993, through an Executive Order by Governor Ann Richards, the Governor’s Center was reorganized through the LBJ School of Public Affairs at UT Austin. For the past 30 years the Governor’s Center has provided management and leadership development to employees at all levels of state organizations and institutions of higher education. About Executive Education: Discover the comprehensive offerings of Executive Education at the LBJ School of Public Affairs, providing a range of opportunities for professional development and growth for individuals and organizations. Our programs include open-enrollment courses, certificate options, and the distinctive Executive Master of Public Leadership degree—an innovative one-year weekend format designed for government, non-profit, higher education, military, and select private sector leaders. In addition to offerings for individuals, the LBJ Executive Education team excels in customization, drawing upon a blend of faculty and practitioners to design programs addressing the pressing and specific challenges faced by today's organizations. Explore the realm of public leadership education with us, where information transforms into practical skills for real-world impact. Purpose The Marketing Manager for LBJ School's Executive Education Program is responsible for leading the strategic design, development and implementation of a comprehensive marketing strategy, inclusive of owned, earned and paid, to enhance our programs’ prominence within the executive education sector. The Marketing Manager, LBJ Executive Education is a member of the LBJ School’s Communications and Marketing team and reports to the School’s Digital Strategy Manager. The Marketing Manager, LBJ Executive Education has a dotted line to the Executive Education Dean and Director and is responsible for coordinating between teams. The ideal candidate is a pro-active self- starter with leadership skills. Responsibilities Content Marketing & SEO/SEM: Oversee content marketing initiatives, search engine optimization (SEO), and search engine marketing (SEM) Conduct market research to identify trends and customer preferences Channel management: Oversee Executive Education webpages, email newsletters and social media content Produce marketing and promotional materials: Including but not limited to brochures and direct mail pieces Identify new potential customers through partnership building, sponsorship opportunities and list management Attract and engage potential students to the top of the funnel and cultivate a robust pipeline of qualified leads Measure the performance of marketing campaigns Team supervision: Manage and provide leadership for team members, including student workers or contracted vendors as necessary. Identify, evaluate and recommend a paid advertising strategy to boost brand visibility and drive growth Event coordination: infrequent participation on campus/off campus events to highlight events and student engagement in marketing streams Measurement & Analytics: Collaborate with colleagues to target and measure conversion rates and performance metrics for advertising and owned assets like webpages, social media, and email. Conduct usability testing on the website and collaborate with web developers to enhance user experience. Create documentation for standard processes and furnish insights and recommendations to stakeholders. Management: Oversee the management of student staff or vendors as required. Lead marketing projects for Executive Education from inception to completion. Additional Duties: Stay abreast of industry trends and best practices, providing recommendations for performance enhancement and strategic investment. Formulate strategies to boost website search engine rankings and manage paid search campaigns to amplify website traffic. Required Qualifications Bachelors degree. 4-6 years experience in strategic marketing or related roles. Demonstrated ability to craft accurate, grammatically sound written content, encompassing headlines, short narratives, descriptions, and captions. Capability to independently generate compelling online content. Knowledge of SEO/SEM principles and best practices. Experience in overseeing paid advertising campaigns. Relevant education and experience may be substituted as appropriate. Preferred Qualifications More than the required experience. Google Analytics certification (candidates able to obtain certification within the first 30 days of employment may be considered). Proven expertise in Google Analytics, Tag Manager, Search Console, Ads, and related tools in a professional capacity. Proficiency in content management systems such as Drupal or WordPress. Beginner to intermediate photo skills. Beginner to intermediate graphic design skills in Adobe, Canva, or other design tools. Salary Range $65,000 depending on qualifications Working Conditions Standard office conditions. Regular keyboard use. Hybrid work options available. Required Materials Resume/CV Portfolio 3 work references with their contact information; at least one reference should be from a supervisor Letter of interest Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes. Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above. ---- Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval. ---- Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. ---- Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position. ---- Equal Opportunity Employer: The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. ---- Pay Transparency: The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. ---- Employment Eligibility Verification: If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university. ---- E-Verify: The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following: E-Verify Poster (English) [PDF] E-Verify Poster (Spanish) [PDF] Right To Work Poster (English) [PDF] Right To Work Poster (Spanish) [PDF] ---- Compliance: Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701. In 2023, The University of Texas at Austin placed in the top 10 among Texas employers and came in the top 15 for higher education institutions on Forbes’s 2023 list of 500 best large employers. The university’s aspiration to become the world’s highest-impact public research university is driven by our outstanding people. Our employees are the bedrock of our university and are empowered to be true to themselves, to participate fully in our vibrant university, and to thrive as individuals. UT Austin offers competitive salaries, full benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education and public service. Looking for a student job? Please see our Student Employment site. Comments and Inquiries: Email comments to: Human Resource Service Center. For questions or concerns regarding equal opportunity only, contact Equal Opportunity Services. Additional information for applicants can be found on the Human Resources web page: Applying for Employment. For more job information, call the Human Resource Service Center at (512) 471-4772, or toll-free at (800) 687-4178. UT Austin is a Tobacco-free Campus