Copywriter/Email Marketer

Description

Job Summary:

ThermoWorks is the leader in unique and professional temperature tools. Our applied technology and temperature expertise are second to none. We believe temperature affects virtually every aspect of life. Therefore, great thermometers make life better.

Our ambition is huge challenging conventional channel strategies to sell directly to consumers and businesses since 1997. We’re not another cheap houseware brand on the shelves of big box stores or online retailers. We aim to be different and innovative to provide an uncommonly memorable experience.

Our copy and email marketing is no different. As competitors get better and faster at trying to copy us, we look for new ways to communicate our product stories in a way that stands out and resonates with our customers.

**A basic portfolio or sample of work of web/email design and text layout is required with your application**

About the Role

We’re looking for a passionate copy writer/email marketer to join our busy collaborative marketing team. You will be delivering copy for daily email campaigns, product descriptions on our website, advertisements, catalogs, and landing pages.

In your role as an email marketer, you will build a variety of marketing emails targeted at different segments of our business. You will learn our unique industries and understand how to build compelling messages to drive business direct to our website.

Essential Responsibilities:

As a copywriter you will:

• Write clear, concise copy for product pages, websites, emails, advertisements, catalogs, social media, press releases, etc

• Draft subject lines and calls to action for daily emails

• Ensure message delivered matches the format

• Research the SEO-value of keyword sets for strategic implementation

• Manage timelines for marketing catalogs and campaigns

• Collaborate with team members on marketing videos, campaigns, launches, etc

• Proofread and edit blog copy, press releases, etc

• Interview thought leaders inside and outside the company to write education pieces

• Perform other duties as assigned

As an email marketer you will:

• Design regular promotional and automated email campaigns

• Organize and coordinate digital resources and assets required for email marketing campaigns

• Design eye-catching email layouts that lead to higher levels of engagement

• Create and edit image assets for emails

• Continually optimize design, imagery, and CTA’s to add value to every email sent to our 1 million subscriber list

• Research up-to-date and emerging technologies and developments in the design field and implement them when appropriate

• Successfully manage a personal task list in order to complete projects on time

• Perform other duties as assigned

Qualifications

• 2 years of copywriting experience

• Experience converting technical/product specifications into sales copy, a plus

• Bachelor’s degree in Business Administration, Marketing, Writing, PR, Communications, English or related program

• Superb writing, research, editing, and proofreading skills under deadline

• Strong background in SEO research, implementation and tracking

• Strong communication and interpersonal skills

• Attention to detail

• Interest or background in food or cooking a plus

• 1 years of experience handling creative requests, creating and editing photo files, and designing email templates in WYSIWYG editor

• Experience creating persuasive emails selling tangible products

• Proficiency with the Adobe Creative Suite (Illustrator, Photoshop, InDesign)

• Familiarity with basic CSS, PHP, and/or HTML strongly preferred

• Willingness to work hard, and take ownership and accountability for your role