Marketing Coordinator

What We’re About

Are you ready for a mission? The next generation of leaders needs your help.

At ThinkCERCA, we believe critical thinking is the catalyst for change. We build software to teach critical thinking skills by helping students . Bill Gates called our tools "game-changing" and we’ve seen .

But there’s still more we can do.

To help us grow, we’re looking for an empathetic Marketing Coordinator to increase our brand awareness among educators across the country. You must be passionate about teamwork, an extremely organized multitasker, and love what we stand for.

ThinkCERCA is an impact-driven company () committed to building a diverse and inclusive workplace (). We’re a remote-friendly company, with teammates around the globe. If you’d like to work from our headquarters in downtown Chicago, that’s great! If you’re based elsewhere, that’s cool too!

We hope you’ll join us.

Responsibilities

You will be responsible for supporting a wide range of marketing functions so your day-to-day work may look different depending on the time of year and seasonality of our business. However, your overall responsibilities would include:

• Running point on all events and conferences, including establishing goals, coordinating timelines and responsibilities, maintaining vendor relationships, and communicating with stakeholders.
• Driving attendance to all events and coordinating with stakeholders on pre- and post-event follow-up.
• Spearheading the creation of event-related promotional materials and assets.
• Working with our customers to submit proposals to speak at relevant conferences and tradeshows.
• Working with the VP of Marketing & Communications to ensure all event programs are on time and within budget.
• Tracking and regularly reporting on ROI from all event marketing efforts.

• Supporting the VP of Marketing & Communications in developing digital marketing campaigns that help us engage and nurture educators in strategic markets. 
• Communicating campaign objectives, timelines, and deliverables to stakeholders.
• Working with the entire marketing team to increase inbound leads to our site via strategic calls-to-action, landing pages, lead generation content, digital advertising, and more.
• Spearheading the creation, promotion, and follow-up for our semi-monthly webinars.
• Tracking and regularly reporting on ROI from all digital marketing efforts.

• Engaging with and growing ThinkCERCA's community of passionate educators on social media (Facebook, Instagram, and Twitter)
• Writing and producing select communications to our customers, including our monthly teacher newsletter and product updates and announcements
• Writing, producing, and editing regular content that spotlights the work of our customers (ex: monthly Q&As with teachers, blog posts from or about our partners, etc.)  

Requirements

• 2-3 years in a marketing or communications role
• Demonstrated success executing on event marketing, digital marketing, and social media campaigns
• Strong project management skills
• Great listener who can distill information into actionable insights 
• Extremely strong written and verbal communication skills
• Passion for working in an agile, iterative fashion
• Experience analyzing and tracking ROI of marketing programs
• Experience with Salesforce or comparable CRM platform
• Experience with Hubspot or comparable inbound marketing platform
• Passion for solving challenges within our education system
• Authorization to work legally in the United States
• A commitment to diversity and building an inclusive workplace

Our Commitment to Diversity

ThinkCERCA’s core values act as a guiding force for the entire team. These values place a specific emphasis on our desire to create and sustain a diverse and inclusive environment for everyone we encounter.

As a team of 30-plus employees, we recognize the importance of bringing a wide range of perspectives to a company that works with a diverse population of students, teachers, families, and administrators. The continued evolution of our product is dependent on the diverse mix of voices and backgrounds from our team.

To be diverse, ThinkCERCA works to recruit, hire, and retain employees from all walks of life. We do not discriminate based on race, color, ancestry, religion, gender identity, national origin, sexual orientation, marital status, ability, or military status. In fact, we love celebrating and learning from the diverse voices that our team brings together. Everyone is welcome here.

To be an inclusive environment for all, ThinkCERCA expects all staff to contribute to and refine our diversity and inclusion practices. It is each person’s responsibility to make all team members feel welcome. We appreciate when our colleagues share their background and experiences in order to continually improve upon our product and services.

The work to create such an environment does not end with hiring. We provide employees with professional development opportunities and trainings throughout the year on topics such as recognizing unconscious bias, giving growth-mindset feedback, and building cultural competency. The work to create a welcoming and diverse environment is never finished—we’re looking for team members who will continually push to make ThinkCERCA’s culture better.