Senior Director, Creative Team

About us:

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages.  Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco. 

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture. 

Our company values: 

• Health & Wellbeing: We believe that health & wellbeing is a fundamental human need and right. We prioritize the health & wellbeing of our employees and their families.
• Compassion: We believe that compassion is as important as information and care itself. We imbue compassion into our care, leadership, and communication.
• Individual Agency: We believe that every person has a responsibility to enact their agency for the betterment of themselves and others. We encourage all employees to call out problems and advocate for solutions.
• Collaboration: We believe that collaboration engenders creativity and outsized impact more than hyper-specialized or individualistic approaches to solving problems. We believe collaboration fosters different perspectives, experiences, and skillsets.
• Aspirational Thinking: We believe that aspirational thinking leads to higher quality work and transformative outcomes. We encourage all employees to think through problems and reach for solutions that raise the bar.

Location: New York, NY; San Francisco, CA; or Los Angeles CA

Role summary: At Tia, communication and design are not a siloed function but a core ingredient that touches every part of the Tia experience and company. As Director of the Tia Creative Team, your role is to guide, manage, and build a stellar team of creatives across copy, storytelling, and design. With your direction, the stories the creative team makes establish Tia as THE transformative leader in women’s health and a distinct voice for the reimagining of women’s healthcare. This role will collaborate and communicate across the company from marketing to member experience to clinical ops and beyond to produce work that establishes Tia as the most loved and trusted brand in women’s health. 

Working closely with the Senior Director of Creative, SVP of Marketing, CEO, and VP of Brand Marketing, and teams of designers and writers, you are constantly building, pushing, and developing how Tia communicates itself to the world. From highly relevant social content to effective and clear email campaigns to evocative OOH campaigns, you will work closely with design and copy across mediums and form factors to develop highly engaging and “distinctly Tia” creative work that supports business goals. 

About you: Your finger is always on the pulse, and you are often the first to spot trends. You love moving quickly through rapid feedback, learning, and iteration, and you’re continuously pushing the excellence bar. You are a storyteller at heart, with the ability to combine visual design and written word to produce standout brand and creative work. You’ve built systems before and deeply understand the importance of building for scalability, yet, also understand the need for flexibility in the face of quickly changing landscapes. You are also skilled at growing, building, guiding, and directing a team of writers and designers to make your vision come to life.

Values: 

• Make something(s) people want!
• Act as a pack. Not a lone wolf.
• Be driven to achieve excellence, but with regard to effort over impact. 
• Ask why, then why, again. 
• Experiment always, despite the possibility of failure.
• Practice a meritocracy of ideas.

Abilities: 

• A true storyteller by nature — loves weaving visuals and words together to create compelling stories
• Can ideate, create, and direct compelling creative concepts and constantly comes up with fresh, creative ideas
• Can turn strategic positioning into attention-grabbing consumer messages
• Innately driven to excel at creative problem-solving
• Detail-oriented and organized
• Presenting work clearly
• Systems thinking and creating work in a systematically organized and consistent manner
• Proven ability to learn from mistakes, reflect, grow, and not repeat the same mistakes — in both their work and their team’s work
• Managing and communicating up and across
• Mentoring and managing direct reports
• A “get things done excellently” mindset
• Continuously challenging others to stay on-brand, while simultaneously pushing the evolution of brand personality and positioning for freshness
• Creating structured and complete narrative across multiple touchpoints to create cohesive multi-layered campaigns
• Creating for several “voices” to suit various audiences, cohorts, and groups
• Balancing brand experience, tone, and messaging with driving business results
• Continuous learning — staying open to feedback and willingness to explore 
• Planning and strategizing creative projects, content strategy, and marketing approaches
• Contributing to the daily execution of the workload
• Driving consistency and quality of creative work

Skills:

• Storytelling
• Multi-channel content strategy, and campaign development
• Copy editing
• Concept ideation and development
• Presentation and communication skills
• Process development
• Team building, management, and career development

Responsibilities:

• Lead creative for all organic and paid marketing channels
  • Create consistent and compelling campaigns and content across all channels — organic social, paid ads, OOH, email, direct mail, etc., that are platform and audience-appropriate.
  • Manage the work from concept to final output, driving high-quality work, delivered on time.
  • Ensure no mistakes are made, from typos to colors & fonts, you always have your eagle eye engaged. 
  • Work with various partners across the organization for alignment and co-creation.

• Build and manage Tia’s world-class marketing creative team
  • Hire, train, mentor, and manage an interdisciplinary team that delivers on and constantly pushes the quality bar of creative output.
  • Rigorously monitor production velocity, quality, and output and refine processes accordingly.
  • Enable strong, cross-functional work streams, communication, and processes between design, product, engineering, brand, and care.
  • Works with the Senior Director of Creative to set priorities and manage workloads for direct reports that map back to the company vision, values, and goals. 
  • Create a culture of creativity, experimentation, learning, adaptivity, and positivity.

•  Create best-in-class creative solutions 
  • Create beautiful and engaging content considerate of audience, messaging, tone, voice, brand expression, time, and place.
  • Be excited about the work you’re making and excited to share it with the team and the world. 
  • Continuously sketching, asking questions, seeking feedback, and pushing yourself and your team to create the best solutions without ego or rigidity. 
  • Ready to roll up your sleeves at any point and get to work whenever is needed to help execute and get work across the finish line.

• Continue to establish the Tia Brand as a household name as we grow
  • Continually develop, push and add to Tia’s Brand System across content, copy, visual language, and messaging to further establish Tia’s different and unique point of view in the world of healthcare, D2C brands, and women’s focussed brands.
  • As we expand to new markets, and further develop Tia in existing markets, work closely with the VP of Brand Marketing to understand audience needs to create the most effective campaigns and messaging.