Marketing Director

About Tichenor Inc.:

Tichenor Inc. is a distinguished provider of roofing, insulation, gutters, siding, and other commercial and residential improvement services. Committed to excellence and customer satisfaction, we are seeking a dynamic and experienced Marketing Director to lead our strategic marketing initiatives and drive sales growth.

What you'll be doing...

Lead Generation Strategy:

• Develop and execute comprehensive lead generation strategies to expand our client base and drive revenue growth.
• Utilize a blend of digital marketing, traditional marketing, and networking to generate high-quality leads and convert them into profitable sales opportunities.
• Design, build, and optimize sales funnels to efficiently convert leads into loyal customers.
• Continuously improve lead generation processes and tactics based on market insights and performance metrics.

Marketing Campaign Management:

• Plan, implement, and optimize integrated marketing campaigns across digital platforms to enhance brand awareness and engagement.
• Support the development and execution of our brand strategy to ensure consistency and effectiveness.
• Optimize digital advertising strategy and budget allocation to achieve maximum ROI.
• Leverage physical locations, such as project sites, as strategic marketing assets to enhance brand visibility and reputation.
• Coordinate the design and development of all marketing materials including brochures, websites, advertising content, etc.
• Assist in developing creative briefs and guide creative direction to align with campaign objectives across print, digital, and video assets.

Content Creation and Management:

• Develop compelling visual content, including drone videography, photography, and project documentation, to effectively showcase our portfolio and capabilities.
• Create compelling copy for advertisements, social media posts, websites, and other marketing collateral.
• Review and edit marketing materials for accuracy, brand consistency, and high quality before final submission.

What We Expect From You:

• Highly Organized: Ability to thrive in a fast-paced environment while maintaining meticulous organization and attention to detail.
• Strong Interpersonal Skills: Excellent emotional intelligence and the ability to build positive relationships with team members, clients, and stakeholders.
• Composure Under Pressure: Demonstrated capability to manage multiple projects simultaneously under tight timelines without compromising quality or accuracy.
• Exceptional Communication Skills: Proficiency in both verbal and written communication, with the ability to effectively convey information and ideas in various formats, including electronic communication

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field; Master's degree and/or a minimum of 5 years of relevant experience.
• Proven experience in marketing and sales management, ideally within the construction or home improvement industry.
• Demonstrated success in developing and executing comprehensive multi-channel marketing strategies that drive lead generation and revenue growth.
• Proficiency in digital marketing tools and platforms including CRM systems, Google Analytics, SEO/SEM, and social media advertising.
• Experience in managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.
• Strong background in building and managing sales funnels, including experience with CRM systems to enhance customer relationship management and sales performance.
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Familiarity with the residential and commercial construction industry, including knowledge of roofing, insulation, gutters, siding, and related services.

This will be a performance-based salary.

Interested candidates are invited to submit their resume and cover letter to britny@tichenorinc.com