Growth Marketing Lead

About TickSmith

TickSmith is passionate about data and how it’s changing our everyday lives. Data is the new economy! It fuels algorithms, artificial intelligence and is used to manage risk and make decisions that affect us all. Never before have we seen so much data being produced and consumed. TickSmith's mission is to enable organizations to easily distribute and monetize their data whether it is for internal users, private members or external customers. Selling data should be as simple as selling products in an e-commerce store and TickSmith simplifies the online data shopping and distribution experience for data buyers and provides the necessary tools for data producers to connect, package, unify and monetize their data.

What we’re looking for

We’re seeking a Growth Marketing Lead to join our fast-growing and passionate team. This position can be hybrid or fully remote (Canada/USA). As part of our dynamic Marketing team, you will be responsible for digital acquisition and will influence the entire customer journey with an emphasis on MoFu and BoFu. We’re seeking someone who enjoys both the art and science of creating a high performing digital journey. Come join us and help us make a huge impact in data monetization!

What you'll be doing

• Own lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing management
• Create, manage and optimize advertising campaigns
• Own website and content conversion
• Develop and lead multi-channel market strategies designed to drive sales qualified leads
• Implement planned and ad hoc marketing campaigns: content, emails, landing pages, forms, CTA
• Work with Head of Growth on marketing automation
• Work with Head of Growth on segmented customer journeys
• Coordinate with marketing department to provide design and content support 
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Keep an open communication with the sales teams about recently converted MQLs to SQLs and follow up with the progress of those 

What you'll need  

• You’ll need to be fundamentally curious about how companies can best leverage data 
• Proven experience in generating senior leadership leads for B2B enterprise software products
• High degree of proficiency in marketing automation – especially HubSpot
• Experience to distill complex technical enterprise B2B solutions into benefits-oriented messaging, preferably SaaS
• Deep understanding and ability to build customer journeys, nurture and drip campaigns as well as one-off, triggered, ad hoc email blasts
• Ability to manage multiple projects at one time, prioritizing and organizing effectively
• Outstanding written and verbal communication skills, with an obsessive attention to detail

What could set you apart

• Expertise with ad platforms
• Expertise with Hubspot
• Knowledge of software development

What you’ll get

• Knowledgeable & curious colleagues – From all walks of life and from all over the globe, our team members, whether in a senior, intermediate, or junior position, are more than happy to help you learn faster, who'll love learning from you and also, about you.
• Collaborative culture – Your input will be sought by other teams across the organization because we know we are all interconnected. You will have a direct impact on the way we do things around here. We built an environment of trust where we know the best work is done together and no one gets left behind.
• Technical challenges – It’s never a boring day when you constantly leverage your expertise and work with innovative technology to find solutions. You will see your suggestions and recommendations being implemented, having a direct impact on the company’s growth.
• Growth is encouraged – We embrace advancement and want to make sure that you feel empowered to grow and experience as much as possible while you’re here. We partner with you to guide you on your career objectives in all transparency. We know that one of the best places to find our future leaders/experts is internally and endorse those who have learned and progressed with us!
• Flexible Remote/Office Work Environment – What suits you best? You can work remotely from home and/or choose to go to our office... or why not both? You choose! Our office space has a great view of the Mount-Royal, plenty of natural light, and not to mention... a keg and pool table.
• Flexible hours – We recognize that you work hard and we encourage you to take the time to rest and recover when you’ve gone over and above the call of duty to get something done.
• Competitive benefits – We keep our ear to the market to reward your hard work and compensate you properly. We offer a comprehensive healthcare plan including medical, dental, telemedicine, and so on...