Global Product Marketing Manager

TikTok
Los Angeles, CA Full Time
POSTED ON 2/24/2022 CLOSED ON 2/21/2023

Job Posting for Global Product Marketing Manager at TikTok

About Us:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

About the role:
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for a Global Product Marketing Manager with a track record of bringing campaigns and products to market. This is a critical role that requires strong partnerships with global product teams, regional marketing teams and cross-functional teams to accelerate adoption and increase understanding and comprehension of key TikTok product verticals across audiences and countries around the world. Based out of California, the product marketing manager will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned local campaigns that also reflect local nuances.

Responsibilities:
  • Develop our global product marketing strategies, narratives and campaigns, as well as build go-to-market strategies & measurement plans that support key adoption & awareness goals
  • Partner with regional marketing teams to enable localized creative development, user targeting and channel strategies
  • Collaborate with global product teams to align on key product priorities and milestones, that are delivered through globally consistent execution plans
  • Partner closely with product, marketing, PR, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users.
  • Understand and evangelize for the needs of users on TikTok, actively identifying gaps and opportunities to better serve our audiences around the world
Preferred Qualifications:
  • 6 years of product marketing experience in mobile/tech/consumer products
  • Experience conceptualizing, planning and launching marketing campaigns, and driving awareness & adoption of new products and services; owning and achieving key performance indicators
  • Creating and executing global marketing campaigns is a plus
  • A creative approach and fresh ideas to build marketing campaigns around product
  • Strong project management skill, able to work on multiple projects simultaneously
  • Excellent cross-group collaboration skills
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at Recruiting.Corp@tiktok.com.
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