Performance Marketing Manager, Paid Search - SMB Ads
Job Posting for Performance Marketing Manager, Paid Search - SMB Ads at TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
As part of the Monetization team at TikTok, the SMB Growth team is focused on bringing new advertisers to the ads platform. As paid acquisition is one of the key contributors to this growth, the team is seeking a paid search expert to bring maximum volume and efficiency to the channel. The ideal candidate will be a strong executor, data-driven, and obsessively ROI-focused.
Responsibilities
As part of the Monetization team at TikTok, the SMB Growth team is focused on bringing new advertisers to the ads platform. As paid acquisition is one of the key contributors to this growth, the team is seeking a paid search expert to bring maximum volume and efficiency to the channel. The ideal candidate will be a strong executor, data-driven, and obsessively ROI-focused.
Responsibilities
- Own performance, reporting, and insights at the most granular level to best inform and collaborate with stakeholders, peers, and senior leaders
- Execute a scalable paid search program end-to-end, starting from channel strategy to account structure, campaign execution, and ongoing optimization
- Lead conversations with Data Science and Strategy teams to set expectations around goals, lead volume, and ultimately new revenue.
- Ability to communicate complex data with clarity and simplicity
- Manage our agency relationships to prioritize and drive strong results for the business and positive engagements for both teams
- Collaborate with publishers to test and implement the latest betas and products to stay ahead of the industry
- Consistently test landing pages, and creatives to achieve the highest possible conversion rates
- Work with Adtech and Product teams to build or evaluate services, and technology that will help drive the best results
- 5 years of paid search experience
- Familiarity with B2B and/or SMB acquisition
- Expert in performance, direct response, and/or ROAS
- Good understanding of tracking and attribution
- Comfortable in early stage teams and ambiguity
- Experience running global campaigns across multiple languages
- Knows how to work with incrementality testing, media mix models, etc
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Salary.com Estimation for Performance Marketing Manager, Paid Search - SMB Ads in Mountain View, CA
$167,007 to $213,005
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