Strategist, Programmatic

Tinuiti - 2
Chattanooga, TN Full Time
POSTED ON 1/26/2022 CLOSED ON 4/14/2022

What are the responsibilities and job description for the Strategist, Programmatic position at Tinuiti - 2?

Display Division – Any US Based Location / Remote - Full Time

 

Tinuiti is searching for a Strategist, Programmatic to join our rapidly growing Performance Display team. What you’ll do: You’ll work closely with the Senior Manager and Associate Director  to develop innovative programmatic media activation strategies across multiple platforms and channels. Your key responsibility will be to steward aggressive optimizations across campaigns that exceed client goals and expectations. You’ll stay action-oriented to seize each and every new challenge that comes your way. What you’ll need: You’re fluent across digital display tactics, best practices and have hands-on DSP and Ad Server experience; you thrive in a fast-paced, results-oriented environment; and you bring a collaborative mindset.

You have  a seasoned media mind and a strong understanding of how to build and optimize programmatic campaigns to maximize performance.  You’re humble, creative, and ready to roll up your sleeves and get to work. Curious? Let’s get in touch!

Essential Functions:

  • Working in conjunction to provide strategic media plans, holistic recommendations and top quality services to multiple of small-medium sized Tinuiti clients
  • Responsible for assisting Senior Manager day-to-day planning, execution, optimization, and project management of digital media plans
  • Supporting and training junior team members on managing campaigns within DSPs
  • Assist in preparing & auditing all client facing reporting
  • Learn & gather information on industry trends & competitive reporting
  • Nurture & maintain strong relationships with clients
  • Work closely with Cross Channel Account Managers, Paid Search to Paid Social, to create cohesive recommendations and holistic digital performance results
  • Assist VP of Display and Business Development team in planning of new business or RFPs.

Core Competencies: 

  • Learning on the Fly - Learns quickly when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions
  • Presentation Skills - Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working
  • Customer Focus - Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
  • Action Oriented - Enjoys working hard, full of energy for new challenges, seizes opportunity
  • Functional/ technical skills - Strong functional and technical knowledge and skills within paid media

Requirements:

  • 3-5 years of digital media planning & buying experience with a focus on direct response marketing goals
  • 2-3 years of hands-on-keyboard experience in a demand-side-platform such as but not limited to The Trade Desk
  • Interest in being a part of a start-up division with hands on approach to all phases of the media process
  • Experienced with DSPs, Networks and Site Direct Buys
  • Proficient PowerPoint and Excel skills a must
  • Experience managing campaigns with GDN 

Preferred Requirements:

  • Working knowledge of ad serving tools and reporting such as DoubleClick is desired
  • Working knowledge of CRM onboarding tools such as LiveRamp and third party ad servers like Flashtalking



About Tinuiti: Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it. 

 

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Elite SEM is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

 

FLSA Classification: Exempt


Working Conditions: Working indoors, sitting at a computer for extended periods of time, lifting no more than 10 pounds.

 

#LI-remote #LI-SB716

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