Technical Analyst

Analytics Division – Any US Based Location / Remote – Full Time

The Technical Analyst serves as a vital resource for technical client engagements. The Technical Analyst is a point of contact for internal and external teams for all tagging inquiries. In addition, the TA will utilize their analytics platform knowledge to drive best practices that efficiently and creatively address client business needs. This position interacts directly with clients and acts as a subject matter expert for all things tagging and web analytics platforms. 

What you’ll do:

• Create process documentation to share with client to ensure the client is fully informed and aligned with technical requirements or expectations
• Map out tasks and projects as necessary to ensure successful implementation of tags and solutions
• Lead and/or attend regular meetings with client points of contact
• Inform and update internal client teams as necessary, to support paid media efforts
• Drive best-in-class strategy and solution for all tagging needs
• Create custom solutions as necessary to address client business questions (i.e. custom dimensions, cookie persistence)
• Ensure that client tags are always up to date with latest practices and code versions
• Create process to proactively catch client tag issues
• Audit and review client goals and KPIs as it relates to both tagging and media needs on at least a quarterly basis
• Identify opportunities and fill gaps within paid media implementation (i.e. if client is not running remarketing tags, or could have additional goals set up in GA)
• Create documentation to pass to client development teams for implementation
• Guide client-side developers through tag manager and analytics processes— e.g. use expertise of dataLayer and GTM to direct a successful implementation
• Devise custom solutions when there is no clear out-of-the-box method of solving a business challenge related to tag implementation
• Provide Quality Assurance checking for development resources pertaining to tag/manager implementation.
• Iterate with client development teams, adapting to their pace and style of work

Who you are:

• 1-3 years of experience with Tag Management and/or Web Analytics platforms
• Experience implementing tag changes and updates within Tag Managers
• Working knowledge of Google Tag Manager required. Adobe Launch, Tealium and other Tag Management Solutions are a plus.
• Proven understanding of Google Analytics (admin/implementation more than analysis focus) required
• Adobe Analytics, Coremetrics, Heap, Piwik, etc. All a plus but not required
• Basic understanding of data governance best practices
• Knowledge and/or experience with tag/pixels from major marketing platforms (i.e. Adwords, Facebook, etc.) strongly preferred
• Excellent project and task management skills 
• Ability to manage multiple projects/clients simultaneously 

What we’re looking for:

• Dealing with Ambiguity - Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air.
• Learning on the Fly - Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks.
• Perspective - Looks toward the broadest possible view of an issue/challenge; has broad-ranging personal and business interests and pursuits; can easily pose future scenarios; can think globally.
• Problem Solving - uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.

About Tinuiti: Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it. 

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

FLSA Classification: Exempt

Working Conditions: Working indoors, sitting at a computer for extended periods of time, lifting no more than 10 pounds.

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