Site Optimization Specialist

Discovery is at the core of everything we do - whether it’s a great value, incredible style, or building long-lasting partnerships with people around the world. That’s what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.

Posting Notes: Framingham || MA

Site Optimization Specialist

Job Summary:

Responsible for eCommerce-site optimization for a TJX brand; implementing and maintaining customer-centric strategies, on-site tests, and improvements to drive profitable sales. Proactively optimizes the site experience by continuously evaluating sales, conversion, and overall website performance. Directly accountable for site testing, on-site search, product recommendations, and new site features. Consistently collaborating with cross functional partners in Finance, Digital Experience, Analytics, Marketing, and Operations.

Major Areas of Responsibility:

• Develops, maintains, and analyzes customer reporting, identifying trends to deliver strategies that drive conversion through a deep understanding of customer behavior analytics.
• Supports conversion planning, identifying historical trends and future business initiatives that would impact conversion plans – highlights these to cross-functional partners to ensure an accurate plan.
• Develops and performs A/B testing roadmap - implement tests and strategies across site, driving traffic through the shopping funnel and fuel incremental conversion.
• Partner with Digital Experience to roll out and maintain new features and projects.
• Drives experience, strategy, and performance of on-site search & SEO, ensuring optimal configuration and improving the customer search experience.
• Manages Product recommendations strategy, performing and testing strategies to ensure relevant and fully optimized results are produced across shopping journey (cross-sells, up-sells).
• Monitor competition, share findings and make recommendations for site promotional opportunities.
• Constantly collaborates across the TJX Digital brands finding opportunities to drive business.
• Partners with IT to troubleshoot site & system issues. Solution processes to mitigate issues go forward.

Requirements:

• Bachelor’s degree or equivalent work experience
• 1 years’ experience in Marketing, eCommerce, or Finance
• Deep understanding of ecommerce & business KPIs; Strong analytical and critical analysis skills
• Experience with Adobe Analytics or Google Analytics and multi-variate testing
• Proficiency using Excel
• Agile and innovative problem solver
• Passion to improve customer experience and brand equity online

Discover Different at TJX means opportunity, teamwork, and career growth. That’s why working here is so much more than a job. When you’re a part of our TJX family, you have the full support of a diverse, close-knit group of people that work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.

We care about our culture, but we also prioritize the tangible stuff - competitive pay, great benefits, and a great group of people.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Full COVID-19 vaccination, including a booster once eligible, is a condition of employment at TJX, subject to reasonable accommodation where required by law.

Posting Notes: Framingham || MA