Associate Director, Paid Search

Tombras, an independent, 475 person, national full-service advertising agency is searching for an Associate Director, Paid Search. 

Where you’ll be working: Knoxville, Atlanta or remote.  Relocation may be provided if relocating to Knoxville.

Why Join Tombras’ Integrated Search team?

We’re a nationally recognized team of elite search engine marketers. We’re proud to have received the following awards from the prestigious US Search Awards:

• Best PPC Campaign
• Most Innovative SEO Campaign
• Best Local Campaign (PPC)
• Best Use of Search - B2C (SEO)
• Best Use of Search - Retail / Ecommerce (PPC)
• Best Use of Search - Retail / Ecommerce (SEO)
• Best Use of Search - B2B (PPC)

This position will report to the Director, Paid Search and help lead a team of paid search strategists and analysts. The Associate Director, Paid Search will be responsible for helping create, implement, execute and continually optimize effective paid search campaigns for a well known national brand. In addition to strategy, this position will be responsible for developing strong client relationships, training paid search assistants and managers, leveraging tactical expertise to optimize existing campaigns, and ensuring campaigns are meeting client objectives.

What you will be doing:

• Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from the Director of Paid Search
• Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
• Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
• Research keywords, analyze their relevance and perform competitive analysis.
• Recommend landing page strategies and consult on landing page planning and optimizations
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
• A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
• Administer bid management tools to accurate pace daily paid search budgets
• Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
• Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
• Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
• Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
• Work closely with other internal departments to develop fully integrated search campaigns
• Champion department processes, stay current on search marketing industry trends and best practices

What you bring:

• 4-6 years of Paid Search experience within an advertising agency
• Google Ads certifications
• 3 years leading a team
• Experience managing multi-million dollar campaigns for enterprise clients
• Proven track record of successful client relationship development
• Proven success leading a team
• Strong analytical thinker
• Excellent communicator, team player and collaborator
• Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
• Intimate knowledge of website analytics programs (Google Analytics, Adobe Analytics, etc.)
• Experience working with various CMS environments is a plus (WordPress, Joomla, Drupal, MODX, Magento, etc.)
• Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth.  You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named a 2022 AdAge A-List Standout Agency.

Tombras Benefits:

• Family - It comes first, on every list.  Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly office(Knoxville)
• Unlimited PTO
• Generous parental leave for primary and non-primary caregivers. 
• Medical (PPO or High Deductible option) for employee dependents
• 401(k) Participation 3% employer match
• Employer-paid Dental & Vision 
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 
• New, Modern building in Downtown Knoxville/Buckhead in Atlanta, option to work remotely 
• Want more reasons to work at Tombras?  Check out the latest Tombras News and  Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.

Tombras Offices and Locations:   New York City, NY   Charlotte, NC   Atlanta, GA    Washington, DC    Knoxville, TN    Nashville, TN