Search Engine Marketing Specialist

In this role, the Search Engine Marketing (SEM) Specialist is responsible for the creation and execution of search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their Customers. This individual works strategically with Teammates & Customers, partners cross-departmentally, and communicates with TopSpot Customers directly in their role.

Essential Functions

• Developing and managing paid search / SEM strategies for new and existing clients that drive relevant website traffic, leads and meet business goals
• Create and execute search engine marketing (or pay-per-click) strategies for multiple clients that are customized and in alignment with their business goals, competitive landscape, and industry.
• Performing keyword research and competitive analysis to make recommendations and improvements to paid search programs in Google AdWords, Bing Ad Center, and Shopping Ads through Google & Bing
• Creating paid social ad campaigns through Facebook, LinkedIn, Twitter, Pinterest, and Instagram
• Measuring the results of your SEM strategies with tools like Google Analytics, Call Analytics, and Lead Analytics tools and communicating results with Customers
• Monitoring and reporting on the performance of paid search programs and other trends to our clients through email, phone calls, video calls, and in-person meetings
• Collaborate with your immediate team and cross-departmentally on integrated marketing strategies that are aligned with your client’s business goals
• Maintain and build on new and existing Customer relationships with a focus on trust, credibility, and results

• Experience in digital marketing or paid advertising through coursework, internships, a previous role, or you have related digital marketing experience in Google Ads, Bing Ads, or other paid media
• Experience in Google Analytics or other analytics tools where you've measured results
• Critical thinking, problem-solving, and troubleshooting skills
• Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
• Experience using Excel and other Microsoft Office programs like Outlook, Word, and Teams
• Customer service experience where you managed client relationships or had an influence on customer experience
• You never stop learning. The online marketing world moves fast so you’ll need to keep up with industry blogs and trends and be open to sharing your insights

• Business-to-Business (B2B), manufacturing, industrial industry experience
• Google Analytics, Google Ads, and/or Bing Ads experience and/or certification
• Previous work experience in marketing
• Previous experience at a digital agency
• Coursework, e-learning classes, and/or certifications around SEM, SEO, or digital marketing
• Experience with Canva or similar platforms