What are the responsibilities and job description for the Media Creative Director position at Torchstar Corp?
TORCHSTAR CORP is the leading distributor of the lighting industry and a full spectrum illumination solution provider in the U.S. As a provider of customized supply chain solutions, the company serves customers in many B2B and B2C market segments including industrial lightings, commercial lightings, remodeling, residential lightings, and specialty lightings. Founded in 2009 and headquartered in Los Angeles, TORCHSTAR serves more than 8,000,000 customers through a footprint of 1700 professional products.
If you want to make an impact and participate in building the next trending brand with excitement, this is the right place for you.
Candidates we are looking for should be result-driven and experienced, require at least 5 years of social media marketing experience (Tiktok, Instagram, Facebook, YouTube) with proven track records on followers' acquisition, engagement increase, brand building and influencers collaboration.
Job Description:
This is an advanced social marketing position that requires social media marketing management, Content Creating and Advertising (Photo and Video), Influencer Management, Email Marketing, Tiktok, Instagram / Facebook, YouTube, etc.
This position is responsible for achieving company branding goals by bringing sufficient qualified social media traffic from followers and engagement increase through social marketing campaigns on Tiktok, Instagram / Facebook, Youtube and other mainstream social media.
Responsibilities:
- Using social media marketing tools to create and maintain the company's brand
- Working with marketing professionals to develop social media marketing campaigns
- Develop and oversee a comprehensive social media strategy that aligns with our brand's values and objectives
- Continuously evaluate and adapt the strategy to stay ahead in the ever-evolving digital landscape
- Manage and inspire a team of social media and content creators, providing guidance, feedback, and mentoring to ensure the highest quality of work
- Manage and optimize our presence on various social media platforms, including but not limited to Instagram, Facebook, TikTok, and YouTube
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs
- Prepare monthly, quarterly, yearly Social Media Marketing Reports to the company to indicate completed tasks, follower, engagement and traffic data, brand and marketing status, trends, demands, etc.
Qualifications:
- Proven experience in a senior-level social media and content role, with a focus on TikTok
- Proven experience in video and photo content creation, with a portfolio showcasing relevant work
- Strong understanding of social media algorithms, advertising, and digital marketing trends
- Creative and good communication skills
- Proficiency in social media management tools and analytics platforms
- Strong leadership and team management abilities
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics and video design experience is not required but is considered a plus)
- A passion for marketing, social media, social media advertising
Benefits Offered:
- Paid Vacation Leave
- Paid Sick Leave
- Group Health Insurance
- Dental Care, Vision Care
- 401(k)
- Life Insurance
- Employee Discount
- Gas Reimbursement
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