The purpose of this position is to support the Town’s communications goals through advanced writing and design; multimedia production; and communications training.
FLSA : NON-EXEMPT
Essential Duties and Responsibilities
- Works in support of the Town Communications Strategy to increase awareness of Town programs and services; Reports, writes, edits and proofreads variety of materials including news releases, newsletters, brochures and campaigns for web and print; Develops Town promotional materials; Responds to requests for information; Develops public education, advertising and marketing campaigns; Assists with news conferences, briefings, and other ceremonies; Assists with special projects;
- Works in support of the Town Communications Strategy to increase public awareness of and participation in Town decisions; Produces videos and design multi-media presentations for web and social-media platforms; Oversee website content and design; Serves as the website content liaison between Town departments and website provider; Oversees videotaping and web streaming of live meetings; Designs and develops digital assets for interactive media projects, presentations, web pages, TV and video titles; Manages the Town’s social media channels including Facebook, Twitter, YouTube, Flickr; Sets up and facilitates social media accounts for departments; Works with community partners, consultants and interns to assist with multimedia projects; Produces analyses of various media statistics; Researches technology tools and methods to improve the website and public participation; Assists with Town digital signage program;
- Works in support of the Town Communications Strategy to develop employee skills in presenting and communicating information; Provides training on communications, media relations, public relations, customer service and public participation; Creates guides and videos to promote consistency in communications.
- Performs other related work as required.
Supervisory Responsibilities
None
Physical Demands
The work requires intermittent standing, walking, running, or stooping. The employee uses equipment requiring a high degree of dexterity and medium strength.
Work Environment
The work is typically performed in an office environment
Minimum Qualifications
Any equivalent combination of education and experience that provides the required knowledge, skills and abilities to perform the duties of the job
Knowledge of:
- The principles, practices, methods and techniques of public relations, journalism, mulitmedia production and presentations
- The policies procedures, philosophies, and goals of the Town
- The requirements, policies and procedures of traditional and new media
Ability to:
· Communicate orall, in writing and design
· Use a variety of audio and audio-visual equipment
· Develop effective website material
· Perform research
· Compile, organize and analyze information and present in concise format
· Prepare and implement educational programs for all ages
· Make presentations before large groups and the media
· Exercise initiative and independent judgment
· Establish and maintain effective working relationships.
Education
Graduation from a four-year college or university with a degree in journalism, public relations, communications or related field.
Experience
Two years of experience working in journalism or public relations. Specific experience working in website development is required.
Certifications, Licenses, Registrations
A valid NC driver’s and the availability of private transportation or the ability to provide transportation between job sites is required.