Chief Marketing Officer - Traction Ag INC.

Job Title: CMO - Traction Ag INC.

Your impact:

Reporting to the CEO with a board advisory role. The CMO will manage and  be responsible for key initiatives that fulfill the company’s near and long term goals. This individual is able to think at a strategic level and spot new opportunities to do things better or differently while managing execution as the team evolves and grows. 

An excellent CMO candidate is both people and metrics-driven, thrives in a growth-stage environment, and has general knowledge for a variety of marketing programs and channels. Fundamentally, you will lead and grow a marketing team that is the key contributor to revenue generation. You will be responsible for managing initiatives that foster consistent demand (measured by MQLs, SQLs, and pipeline creation in Hubspot) while also building Traction’s overall brand. 

What you’ll do:

• Build a marketing team that is seamlessly integrated with sales.

• Define and execute marketing strategies to support the company’s objectives, including both online and offline

• Craft the overall strategy for demand generation and customer engagement from key in-person and online initiatives in areas of focus outlined above. Manage budget, document processes, and set expectations with the team to maximize results and success

• Be the de facto content manager (offer process, guidance, and framework) to ensure all supporting content for focus areas outlined above -- such as email campaigns, presentations, etc. -- is in line with Traction’s brand and objectives for given campaigns or initiatives

• Develop and maintain key relationships with a defined group of influencers, advisors, customers, and partners that foster best practices, case studies, referrals, and thought leadership

• Manage the team to execute marketing strategies via measurable campaigns that meet company KPI’s and objectives (track success in Hubspot)

• Bring new ideas and recommendations to the table to fulfill marketing’s SQL and brand goals, and, where appropriate, bring ideas to fruition

• Join the leadership team to work hand-in-hand with other executives and peers as needed to reach company goals and marketing goals

• Continuously optimize marketing campaigns and tactics using data-driven insights and testing to improve performance and drive growth.

• Continuously assess the competitive landscape and identify opportunities for differentiation and competitive advantage in the market

• Fine-tune current brand strategy (positioning, value proposition, messaging, voice, customer profiles, etc.)

• Build knowledge and capabilities in online marketing, branding, etc. for personal growth and development

What you bring:

• Proven experience as CMO, Director of Marketing or similar role.

• Demonstrable experience in developing efficient strategies for field marketing, events, and customer-centric marketing

• Ability to apply varied marketing techniques across digital and non-digital channels

• Proficient in modern business software (e.g. Hubspot CRM & marketing automation)

• A leader with both creative and analytical capabilities

• Outstanding communication (written and verbal) and interpersonal abilities

• A desire to work in a startup environment, post Series A

• Any experience in SAAS or Ag-Tech would be beneficial.

What you get:

Competitive Salary & options tied to our recently completed Series A raise.
Flexible Work Schedule/Location
Health, Dental, Vision, and Life Insurance
401(k)
Paid Time Off
Paid Holidays 

Reports To: CEO
Department: Marketing
FLSA: Exempt

We are passionate about helping our customers optimize their farming operations.  If you are excited about marketing a solution that “makes a difference” and have the right experience, Traction wants to hear from you.  Apply today