Salesforce Email Marketing Manager

Who Are We?

Taking care of our customers, our communities and each other. Thats the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Job Category

Technology

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range

$85,400.00 - $140,800.00

Target Openings

1

What Is the Opportunity?

Are you passionate about improving the customer experience? Do you have a proven track record of building and executing strategic campaigns that not only meet but exceed customer expectations? If so, we want to hear from you!

In this role, you will work closely with business and technology stakeholders to create and improve omnichannel customer journeys in the Salesforce ecosystem, with a focus on Marketing Cloud.

You will work on a variety of customer communications by developing and executing email and SMS touch points across the customer lifecycle.

This position may be based 100% remotely or in one of our offices.

Primary Job Duties & Responsibilities

• Design customer communication journeys across multiple channels

• Serve as the voice of the customer with other business partners

• Support technical development of customer communication solutions, from requirement analysis to deployment of email, SMS, landing pages and push notifications.

• Serve as an integrator between business needs and technology solutions.

Preferred Qualifications

• Empathetic, intellectually curious, digitally minded, and customer focused.

• A bias for action.

• An eye for design and usability.

• Enthusiasm for innovative trends in technology and a rich grasp of how they will influence customer behavior.

• Change agent who has the ability to thrive and quickly adapt to change, leading others through a dynamic, work environment.

• Experience managing multiple projects at once.

• Ability to communicate effectively at all levels of the organization with an open, honest and direct communication style that establishes an empathetic and effective relationship with stakeholders.

Minimum Qualifications

High School diploma or equivalent required. 3 years of customer communication or UX experience.

Education, Work Experience & Knowledge

Bachelor's degree in a related field preferred. Experience working in ExactTarget or Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder. Experience with Advertising Studio, Audience Studio, Datorama are a plus. Prior experience in project/program management and familiarity with Agile Methodology will also be helpful.

Job Specific & Technical Skills & Competencies

• Salesforce Certifications: Marketing Cloud Email Specialist preferred

• HTML and CSS

• Customer Communications

• Customer Engagement

• Content Development/Management

What Is in It for You?

• Health Insurance: Employees and their eligible family members including spouses, domestic partners, and children are eligible for coverage from the first day of employment.

• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.

• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.

• Wellness Program: The Travelers wellness program is comprised of tools and resources that empower you to achieve your wellness goals. In addition, our Life Balance program provides access to professional counseling services, life coaching and other resources to support your daily life needs. Through Life Balance, youre eligible for five free counseling sessions with a licensed therapist.

• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

Employment Practices

Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.

If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email ([ Email address blocked ] - Click here to apply to Salesforce Email Marketing Manager) so we may assist you.

Travelers reserves the right to fill this position at a level above or below the level included in this posting.

To learn more about our comprehensive benefit programs please visit [ Link removed ] - Click here to apply to Salesforce Email Marketing Manager .

Salary : $85,400 - $140,800