What are the responsibilities and job description for the Social Media Specialist position at TRS Care?
About TRS Care:
TRS Health, Inc is a nonprofit 501(c)(3) organization based in Houston, Texas, founded by a group of medical professionals who believe true healing begins with holistic care of an individual. A holistic health approach means treating the whole you and providing support for your physical, mental, and social needs. Our TRS Care division is a leading durable medical equipment supplier who helps you qualify for free medical wigs, mastectomy recovery care products, and lymphedema compression wear through your insurance.
We are a growing organization that prides itself with being a first rate Health and Wellness company specializing in Cancer Care with a goal of providing support for our patients in all specialties. At TRS Care, our purpose is to provide education through our products and services. We do this by offering our patients the highest-quality DME products on the market. Our core values are the foundation for a healthy and happy work environment and strong, positive culture where our employees are fully engaged, excited about the possibilities, and vested in the organization’s success.
Qualifications:
The Social Media Specialist is responsible for monitoring, maintaining and facilitating the company’s social media presence, as well as keeping all social media channels up-to-date and interesting for potential guests. This position also assists with collaborating with news media and marketing efforts to develop successful social media campaigns.
Roles and Responsibilities
- Develop, implement and manage the social media strategy for all channels (Facebook, Instagram, Twitter, TikTok and any other trending channel as needed)
- Brings a fresh perspective and ideas, while thinking strategically and using research to elevate the TRS brand.
- Implements strategies to grow followers, engage, and retain them.
- Collaborate with internal teams as well as third party organizations to create content and promote events and projects.
- Streamlines the process of organizing content and posting through multiple online platforms.
- Writes creative copy for all posts.
- Grow relationships with influencers and other cancer care organizations.
- Responds to comments, messages, and inquiries on all social media channels.
- Adheres to brand guidelines and completes projects according to deadlines.
- Tracks the performance and community engagement of social media campaigns and analyzes success to improve campaign content.
- Discover trending topics, community needs and interests of target audience across social media while adjusting content and messaging accordingly.
- Prepare reports and suggestions for management as required
Education and Experience
- Some college experience in Communications, Marketing, Advertising, or related field.
- 1-2 years of experience as a Social Media Specialist in the medical industry preferred.
- Proficiency with Illustrator, Canva or other graphic design software for graphics banner design as required by websites or other social media marketing campaigns.
- Video Content Creation experience preferred.
- Strong interpersonal, presentation and communication skills
- Understanding of SEO and social media metrics
Hours
- We offer a relatively flexible schedule. We would like someone who is able to work at least 25 - 30 hours per week.
Job Types: Full-time, Part-time
Pay: $12.00 per hour
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Application Question(s):
- Please provide social media links, video (tiktok, reels, igtv) created, and social media profiles that you have worked for or have created for yourself!
Work Location: One location