What are the responsibilities and job description for the Marketing Analyst position at Trulioo?
About Us
Join an established, scaling and award-winning team at Trulioo (Truly-you)! Recognized as a “CNBC Disruptor 50 Company”, “Technology Pioneers” by the World Economic Forum, “Emerging Company of the Year” by the BC Tech Association, and KNOW Identity’s “Industry Leader of the Year!” Hear from the Trulioo Customer Success team about advancing your career by clicking here!
We are a Silicon Valley-funded tech company solving the problems of trust and safety online. To realize that goal we’ve built the world’s leading identity verification platform, enabling instant verification of 5 billion people and 330 million businesses in more than 100 countries through a single API. Hundreds of businesses worldwide depend on Trulioo GlobalGateway to help streamline and scale their customer onboarding, fraud prevention, and compliance operations across the world. We are headquartered in Vancouver, Canada, have a satellite office in Dublin, Ireland, and are expanding our US teams in both San Diego and Austin. Our competitive advantage is, and always will be, our people.
Our Values
Trulioo core values guide our goals, daily work, and interactions with others. They include: Collaboration, Adaptable, Customer Driven, Accountability, Open Communication, Inclusive and Impact
Position Summary
Trulioo is looking to welcome the first member of our Marketing Analytics team. Reporting to the Director, Demand Generation and Operations, the Marketing Analyst will harness our various Marketing data sets to identify trends, share strategic insights, and put forward recommendations for ongoing improvement.
We’re looking for someone to be mission control when it comes to insights on what we’ve done, what we’re doing and what we should do next. The Marketing Analyst will power the Marketing team’s focus and prioritization on initiatives that have the highest impact on revenue based on data-backed insights.
What you'll be doing:
- Manage reporting for key marketing systems (Marketo, SFDC, Klipfolio, Infinigrow, Drift and more) to share insights and recommendations with Demand Generation team and broader Marketing team
- Provide data analysis and insights across web (traffic, visitor behaviour, site performance), Demand Generation initiatives (ROI, CAC, LTV), and the expansion of current customer accounts
- Monitor campaigns and lead flow to help the team optimize performance across vendors and channels
- Work with Marketing Operations, Revenue Operations, and Customer Success Operations on collecting, cleaning, maintaining data integrity and security for business data
- Identify and champion opportunities to increase velocity of organizational goals including improving efficiency, conversion, revenue generation, and more
You have:
- Experience with Google Analytics and Google Ads preferred
- Experience with BI tools (Tableau, Qlik, UltiProBI, PowerBI, etc.)
- Proficiency with Marketo and Salesforce is a plus
- Knowledge of SQL a plus
- Strong verbal and written communication skills
- Degree in a quantitative field such as Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field
- Understanding of B2B SaaS Marketing demand funnel including campaign and marketing channel types such as SEM, Display, and Email, is a plus
- 3 years experience using analytics to drive business decisions
Working at Trulioo
A great place to work! Trulioo offers a fast-paced, dynamic, inclusive work environment where all employees have an impact. You will be challenged to achieve, develop, and grow as part of a hyper-growth company.
Trulioo is proud to be an equal opportunity employer and our commitment to inclusion across race, gender, age, religion, identity and experience connects us with the customers and communities we serve, attracting top talent and passionate changemakers across the globe. At Trulioo, we truly believe “everyone is someone” and we invite you to join our mission and celebrate the positive change we are making in the world.
Trulioo offers competitive compensation and extended benefits package including dental, vacation and learning opportunities and programs. We value our employees and have created a flexible and friendly work environment where everyone can succeed and grow with the company! We are team-driven, collaborative, and accountable to one another.
Trulioo is a growing company and while we thank everyone in advance for considering us, only those who are being considered will be contacted. You must be legally authorized to work in Canada. We collect your full name, email address, phone number, and home address for the purpose of reviewing your application and establishing a possible employment relationship with you.