Marketing Lead, Oncology

POSTED ON 9/29/2020 AVAILABLE BEFORE 2/8/2021
TSP Career Site Hired Organization Address Princeton, NJ Full Time

Job Posting for Marketing Lead, Oncology at TSP Career Site

Overview

There’s one thing you do that’s exceptional: lead. You formulate a plan and focus your team to solve the unsolvable, beat the unbeatable and come out on top. Your capacity to creatively strategize, motivate sales professionals, and elicit achievement makes you the right fit for a Marketing Lead role with Syneos Health.

Syneos Health has launched more than 120 sales teams in the last 5 years across all major Therapeutic Areas – more than the top 25 pharma companies combined. We offer you more than just one job. The diversification and breadth of Syneos Health creates a multitude of career paths and employment opportunities. Our client roster consists of more than 550 organizations including all 50 of the largest global biopharmaceutical companies.

The Marketing Lead (Oncology) will be dedicated to one client, responsible for supporting the development of the branded pharmaceutical product strategy and will work with executive leadership to define the commercial model and tactical platform that will be leveraged to drive sales. They will collaborate both internally and with the client to establish and structure integrated solutions, and identify appropriate resources to ensure the most efficient and cost-effective mix of talent to task to drive business performance and results, ultimately optimizing client ROI.

Responsibilities

  • Development of the marketing strategy and operating plan across the Commercial account. This includes defining the brand/product strategy, brand tactics, key activities/deliverables and market development
  • Coordinate and oversee all branded pharmaceutical marketing activities across the account; incorporating Medical Communications, Public Relations, Advertising and Digital
  • Act as the main client contact for all branded pharmaceutical marketing deliverables
  • Exhibit cohesive cross functional leadership across the different marketing disciplines
  • Help the client to improve their marketing strategy, through research and insights of the competitor landscape and ensure internal capabilities are aligned across Syneos Health
  • Work closely with the Head of Medical Affairs to ensure that marketing activities are aligned with Medical narrative and Medical Affairs deliverables
  • Work collaboratively with key stakeholders across Syneos Health to deliver communication plans, effectively managing contingencies and interdependencies to achieve key business targets
  • Develop and foster working relationships with thought leaders to support disease education and branded launch
  • Develop speaker training programs and drive ongoing engagement with HCP speakers throughout the year
  • Implement advisory panels with thought leaders to gather deep market insights to support the brand launch
  • Lead commercial strategy and activities at key congresses and meetings, including disease/product theaters, conference booths, and conference sponsorships
  • Execute against multi-channel CRM and media strategies including digital marketing strategies and programs.
  • As appropriate, this role provides direction for work delegated to additional vendor partners (outside of Syneos Health) to ensure quality and timely completion of deliverables or provision of services.
  • Work closely with the client partner to ensure business planning timelines and due dates are synchronized with the financial business calendar and ensure all internal stakeholders are informed.
  • Lead the weekly sub-team meetings to discuss major milestones and deliverables to ensure that timing is well planned and met for all activities within the project.
  • Collaborate with Sales Training and Sales Leadership to enhance field sales effectiveness with respect to implementation and pull-through of aligned strategies and tactics
  • Work with the Project Management function to ensure proper reporting and tracking of all marketing activities and deliverables.
  • Apply own knowledge operationally as required to ensure successful delivery throughout the life cycle of the project.

Job Requirements

  • Bachelors Degree; Masters Degree preferred
  • 8 years of pharmaceutical commercial experience, including 5 years of marketing experience
  • Demonstrated success in marketing, strategy development and cross-functional problem solving
  • Ability to understand global market trends, financial data, customer needs and assess competitive intelligence data
  • Demonstrated commercial ability and business acumen, including strategic and tactical planning and implementation
  • Ability to build relationships and collaborate with others to achieve mutual objectives
  • Experience working across functional areas, including R&D, finance, legal and business development to help drive commercial decisions on products
  • Effective cross- functional project team leadership and influencing skills
  • Ability to convert strategy to actionable tactical plans and develop high performing operational teams
  • Demonstrated understanding and skills in the areas of pricing, reimbursement, and creative product/program development to inform and build an optimized Brand Value proposition.
  • Demonstrated record of success in driving new product sales. Strong background in strategic planning and business development
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