Supports Tulane athletic programs and external departments to promote and enhance, through social media as well as digital, video, and creative content, the brand of the Tulane University Department of Intercollegiate Athletics.
This position serves as the point person for the creative services department, while overseeing the production of all digital and multimedia content. This person will create, define, shape and execute the strategies for social and digital media, creative video and graphic design to engage current fans, with a focus on increasing engagement and followers. This person will work closely with the external departments to collaborate and strategize on integrated digital media plans, email communications, brand management, and marketing plans with a focus on fan engagement, revenue generation, and increased awareness of the Tulane athletic programs. Further, this position is responsible for driving continuous improvement in social media metrics as well as creative video and graphic design services.
The successful candidate should be highly organized, detail-oriented, a good communicator and possess the ability to handle numerous assignments in a timely manner with the flexibility to adjust to unscheduled developments that require immediate attention. Must possess the knowledge of online communications tools, with special attention to creative video and social media applications, while adapting to new technologies as appropriate.
Required Knowledge, Skills, and Abilities
A good understanding of social media and creative video trends and technologies.
Working knowledge and real world experience in planning, managing and executing social media, video and digital media initiatives.
Solid working knowledge of industry standard software and applications such as Adobe Creative Suite, Final Cut Pro, etc.
Knowledge of email services, ideally Adobe Campaign and Moveable Ink, or similar programs.
Efficient audio and video editing skills.
Must possess the ability to learn new technologies, techniques and solve problems quickly and completely.
Positive attitude, detail and customer oriented with good multitasking and organizational ability.
Strong sense of professionalism & judgment in response to issues in the public social media space.
Ability to interact effectively and timely with coaches, administrators, student athletes, media and vendors
Strong organizational, management and leadership skills
Proven ability to multi-task effectively, prioritize assignments and meet deadlines
Strong verbal and writing skills
Availability to work flexible work schedule including nights and weekends
Possible travel with sport teams for select away contests
Thorough knowledge of NCAA and American conference rules and regulations
Required Education and/or Experience
Bachelorâs Degree
5 yearsâ experience in the marketing, video or public relations field
Professional experience in social media stratgety, digital design, video editing and video shooting capabilities.
OR
High School diploma/equivalent
11 yearsâ experience in the marketing, video or public relations field
Professional experience in social media stratgety, digital design, video editing and video shooting capabilities.
Preferred Qualifications