What are the responsibilities and job description for the Product Marketing Manager position at Turning?
PRODUCT MARKETING MANAGER
Reporting to the Chief Marketing and Experience Officer, the Product Marketing Manager will join a marketing team that values creativity, collaboration, and action. As a Product Marketing Manager, you will develop in-app and in-market product marketing strategies and campaigns which will support new feature releases and sustaining product adoption and retention. Working closely with Product, Engineering, Sales & Customer Success teams, you will be a partner to drive new releases to market and open new segments. We are looking for a product zealot and marketing maven; someone who operates with competitive curiosity, urgency, and strong right and left-brain skills to both create and analyze effective campaigns. You operate at the intersection of Marketing, Sales, and Product and architect the bridge-building between the benefits of our products and the markets that need them.
Key Attributes/Duties of a Successful Product Marketing Manager:
- Planning and Project Management: Coordinate the launches of new products and feature releases of existing products, managing messaging and cross-functional implementation
- Campaign Design: Working with UI/UX designer, developing and executing in-app, in-market, and sales enablement messaging and marketing
- Product Passion: being a maven about our product/platform features and benefits
- Market Maven: being an expert on our customers/users/segments, and the pain points our products address
- Competitive Intelligence: being an expert on our competition and how they are positioned
- Collaboration: with product management, DevOps, sales, customer success, and marketing to develop product positioning and messaging that resonates with our market segment ICPs
- Strategy2Execution: Ability to think strategically and activate nimbly and accurately in a dynamic, entrepreneurial environment
- Critical Thinking: Assess and report on the effectiveness of product marketing activities, adjusting accordingly
Required Qualifications:
- Bachelor’s Degree in Marketing or related field
- 5 years of SaaS product marketing experience, preferably EdTech
- Proficient in Microsoft Office suite
- Adobe and Figma proficiency a plus
- Comfortable using collaboration and CRM tools such as MS Teams, Slack, and Salesforce.
- Familiar with marketing automation tools such as Pardot, Hubspot, and Google Analytics.
- Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
- Excellent Writing and Presentation Skills.
- Strong analytical and problem-solving skills
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