What are the responsibilities and job description for the Product Marketing Manager position at Turtle Beach?
Company Background: Turtle Beach Corporation (corp.turtlebeach.com) is one of the world’s leading gaming audio and accessory providers. The Turtle Beach brand (www.turtlebeach.com) is known for pioneering first-to-market features and patented innovations in high-quality, comfort-driven headsets for all levels of gamers, making it a fan-favorite brand and the market leader in console gaming audio for the last decade. Turtle Beach’s ROCCAT brand (www.roccat.org) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products. Under the ROCCAT brand, Turtle Beach creates award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s NEAT Microphones brand (www.neatmic.com) is all about creating the next generation of microphones, with products that embrace cutting-edge audio technology and innovative design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.
Turtle Beach believes diversity in the workplace creates an environment where different perspectives lead to improved creativity, productivity, team member engagement, and overall employee happiness. We’re simply looking for the best persons for the job, and if that’s you…let’s talk!
Summary:
The Product Marketing Manager for ROCCAT is the primary interface between Product Management & Engineering and Marketing & Sales, globally, for the ROCCAT brand of PC Gaming peripherals at Turtle Beach - the world’s #1 in Gaming Audio. Your goal is to be a primary contributor to making ROCCAT the world’s #1 in PC Gaming Peripherals.
This role will support the global brand in delivering products to market (including PC gaming headsets, keyboards, mice, and more) by delivering product copy, retail/web assets, and content.
Duties and Responsibilities:
· Collaborate on go-to-market plans/presentations for new product introductions
· Coordinate with Product Management to ensure consistency with marketing strategy
· Ensure the accuracy, consistency, and integrity of product information documents and manage the storage of that information
· Create killer content with digital team on newsletters, promotional assets, website & social media content
· Assist sales team with product information and misc. supporting materials and projects
· Involvement in packaging process with creative services – from package copywriting through layout reviews to final proofing
· Work with Brand team and marketing teams to develop effective advertising campaigns for new products or initiatives
· Coordinate review of creative assets by internal stakeholders
· Assist with and attend trade shows as needed supporting the planning and activation of events
· Present the product line to third parties including retail partners
· Research competition and identify opportunities for growth, repositioning
· Liaise with international team members ensuring the flow of materials & information
· Coordinate content production with Partnerships team and our teams & influencers
· Able to efficiently manage relations with third-party vendors obtaining required output while minimizing costs
· Work directly with the Creative Services and Communications teams to ensure product messaging and value propositions are appropriately communicated and leveraged throughout campaign creatives and content
· Some administrative duties include budgeting, sample coordination and, tracking, etc.
Education/Experience/Skills:
- B.A./B.S. with 3-5 years marketing experience at a brand, agency, or technology/gaming company or other appropriate work experience
- A passion for gaming or esports
- Exceptional writing skills
- Strong attention to detail including proofreading
- Demonstrates creative solutions to uncommon problems
- Must be a team player, able to multi-task effectively and juggle shifting priorities in a fast-paced, dynamic environment
- Excellent oral & written communication skills
- Proficiency in MS Office (Word, PowerPoint, Excel)
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to commute/relocate:
- White Plains, NY 10601: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Required)
Experience:
- Advance Excel: 4 years (Preferred)
- Product Marketing: 4 years (Preferred)
Work Location: One location