Social Media Producer - Freelance

TVG
Lexington, KY Full Time
POSTED ON 8/4/2022 CLOSED ON 9/8/2022

Job Posting for Social Media Producer - Freelance at TVG

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.

Our brands include:

  • FanDuel — A game-changing real-money fantasy sports app
  • FanDuel Sportsbook — America’s #1 sports betting app
  • TVG — The best-in-class horse racing TV/media network and betting platform
  • FanDuel Racing — A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
  • FOXBet — A world-class betting platform and affiliate of FanDuel Group
  • PokerStars — The premier online poker product and affiliate of FanDuel Group

THE POSITION

Our roster has an opening with your name on it

The Social Media Producer represents someone who is creative, resourceful person who collaborates with TV and Marketing teams to conceive and quickly execute compelling video content for our social media and digital platforms. 

THE GAME PLAN
Everyone on our team has a part to play

  • Manage and create high quality content for TVG’s social media platforms including Twitter, Facebook, Instagram and YouTube
  • Use horse racing knowledge to determine what content will drive wagering at TVG.com and develop social media posts around that content
  • Uses SnapStream or similar tool to edit media content for social media platforms.
  • Analyze social media data to see how we can better reach our current audience and gain new audience.
  • Develop TVG brand awareness and online reputation.
  • Directly connect with TVGs customers and respond to questions or refer to customer service
  • Creatively identify ways to engage the social audience across all TVG platforms.
  • Work with TVG TV department personnel to drive viewership to TVG and other streaming platforms.
  • Develop tweets to promote TVG’s marketing promotions for acquisition and retention
  • Manage sales & race enhancement social media requirements
  • Facilitates TVG talent tweets for various promotions
  • Strategically schedule posts with scheduling software to air 24/7 based on upcoming content
  • Monitor trends in social media tools and new platforms to push the TVG brand
  • Request taped (MP4) content from editors and librarians when needed
  • Utilizes Photoshop and After-Effects to add basic graphical and text information to videos
  • Coordinates content production with Tape Library staff and other production resources
  • Develops concepts to reach both viewers new to racing and core viewers that want deeper coverage
  • As the business needs goes on-site with TV production crew on select big race days to source content for digital platforms

THE STATS

What we’re looking for in our next teammate

  • Minimum of 3 years’ of experience in horse racing with a good working knowledge of the sport and key industry members
  • Bachelor’s Degree preferred or in lieu of experience
  • In-depth knowledge of social media platforms with Twitter and Facebook preferred
  • Proficient in content marketing theory and application
  • Ability to be creative in composing social messaging
  • Maintains excellent writing and language skills
  • Effectively communicates information in written and video format
  • Is a team player and works well with others

THE CONTRACT
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship and professional development resources to help you refine your game

FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

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