The Media Manager will have a hand-on role in the development, implementation and optimization of Twill's DTC user acquisition strategy. The role requires effectively managing and measuring campaigns from inception while fine-tuning and optimizing performance in addition, this person will manage the inventory of ads running on our platform and as a publisher will manage these from set-up to monitoring and optimization. This position is both a highly strategic and tactical role that will work closely with product and analytics teams.
Role Responsibilities
Oversee the crafting and execution of User Acquisition strategy
Serve as the main point of contact for multiple ad networks and third-party relationships
Meet or exceed KPIs and targets across the full funnel (installs, signups, retention)
Stay knowledgeable on shifting industry trends and acquisition best practices to capture efficiencies and first-mover advantages
Coordinate with design teams on creative assets to maximize performance. Uploading ads to various ad platforms.
Track effectiveness of campaigns and report on performance to Management
Explore, evaluate and execute campaigns using various channels including: paid social, paid search, affiliate, paid content, email newsletters, sponsored content, and direct media buys/partnerships as well as SEO
Track campaigns and generate performance reports. Collaborate with data analysts and product managers to develop insights.
Expert in Google Ad Manager for publishers - To manage the ads within our platform
Qualifications:
3 years of campaign experience driving user acquisition
Proven experience executing growth mechanisms across channels
Highly analytical and comfortable setting up and leveraging marketing analytics tools for insights.
Salary.com Estimation for Ad Operations Manager in New York, NY
$127,903 to $165,975
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