Sr. Analyst, Paid Media - eCommerce

About Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000 food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious! Our Culture of Ownership, Meritocracy & Collaboration We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress. Job Description This Senior Analyst is responsible for paid media investment across Kraft Heinz retailer platforms; owning end-to-end activation, optimization, reporting, test & learn, and channel analysis. This individual will hold a meaningful role in media strategy and execution. The role is an integral part of building the foundation and defining processes for a new, fast growing team. To ensure success, the position requires that the candidate be a self-starter, organized, diligent, and highly motivated. The individual is hungry to build, learn, reinvent, and is comfortable with ambiguity and change. Growth opportunities exist in media, insights, brand, sales, and tech. Responsibilities: Activate omni-channel advertising campaigns including targeted display, search, and OTT/OLV ads to deliver upon key critical metrics Own channel performance across multiple brands and retailers to get results while meeting growth and ROAS objectives Own hands-on-keyboard optimizations to meet and exceed objectives across our Kraft Heinz brand portfolio and retailers including Amazon, Walmart, Instacart, Kroger, and Target, etc. in both the United States and Canada Manage weekly, monthly, and quarterly reporting; Draw insights from raw data for campaign performance, optimization opportunities, test & learns, etc. Continually test and learn and evaluate potential opportunities; structure tests that drive business growth Synthesize campaign findings and communicate data-driven recommendations and standard methodologies to internal teams on a regular basis Interface cross-functionally with eCommerce sales, brand and shopper teams regarding investment analysis, performance, and budget recommendations Deliver both topline sales, market share and media efficiency targets (Return on Ad Spend – ROAS, Cost per Click – CPC, New-to-Brand Buyers) Partner with key collaborators to build robust channel, customer, and brand strategies using your subject matter expertise Qualifications Strong personal motivation in fast paced, often ambiguous environments with a bias for action Exceptional communication skills, with experience managing multiple partners Ability to effectively work independently as well as collaboratively across multiple functions Highly analytical and data-driven with an ability to tell stories using data Minimum 1-2 years of proven media buying experience; Paid Search, DSP, DMP and ad serving/tracking (DCM) understanding required Bonus: Platform experience in - Amazon Advertising, Instacart Ads, Walmart Connect, Kroger PromoteIQ, Criteo, Pacvue, Citrus, Quotient, Amazon Marketing Cloud, Commerce IQ a plus Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance. #LI-GC1 Location(s) Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.