Global Product Marketing Manager, Membership

What You'll Do

• Lead growth and retention strategies for Uber One and serve as the connective tissue between product, marketing, business development, and business teams to identify winning tactics to boost member engagement and retention across owned and paid channels.
• Develop a deep understanding of priorities (business targets, P&L priorities, segmentation, priority markets) & have end to end ownership of our member engagement strategy.
• Build the member experience vision- encourage cross functional teams to put membership at Uber's Core and partner with product, design, creative, brand, and CRM to bring this to life.
• Orchestrate experimentation plans across key channels and products. Partner closely with data science and marketing teams to build out roadmaps and testing strategies to drive growth and engagement through new and existing surfaces in and out of the Uber app.
• Drive a research agenda that equips the product team with data-based customer insights to deliver the right products, experiences, and benefits that solve members’ core needs.
• Lead effective go-to-market plans and growth & engagement strategies for global, regional, and partnership launches.

Basic Qualifications

• 6 years marketing experience delivering highly successful marketing and engagement strategies.
• Proven track record of building and executing campaigns that drive material business impact.
• Willingness and know-how to deeply understand your market, customers and competition.
• Ability to identify and leverage insights to inform positioning, messaging, and targeting for marketing strategies and product development.
• Scary-good at articulating the essence of products and the value they create! You can develop a strong messaging hierarchy and effective content strategy plan.
• Finger-tippinesses with data! You just go get the data you need with no muss/fuss and can whip it into an insightful story. You know how to use data to make decisions and inform your strategies.
• Master storyteller: You can craft a compelling narrative across different channels while matching message to the medium.
• An "owner" personality: You're biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.

Preferred Qualifications

• Experience with marketing strategy and campaign development within the membership and/or loyalty space.